Product Manager - Growth Strategy

Job Requirements

Website Roadmap

• Define and own the website product roadmap aligned with business goals.
• Conduct user research and competitor analysis to identify opportunities for new features and enhancement.
• Partner with UX/UI agencies to create intuitive, responsive, and engaging web experiences.
• Collaborate with developers to implement features and ensure timely, high-quality delivery.
• Use analytics tools (e.g., GA4) to monitor performance and guide data-driven decisions.
• Understand the features offered by the CMS platform (Sales Force)and try to maximise the usage to improve TAT for website updates like landing page creation, blog addition etc.

Performance measure

• Timely go live of Features
• Improve User experience through design and content interventions
• Utilization of the features
• Business impact/improvement in the experience from the roll out

Improving the Website Funnel and Engagement

• Create use cases to engage users within the website to increase the traffic-to-conversion ratio
• Personalise experience for the users based on interaction, demographics, etc
• Collaborate with the content team to create a content strategy for the website. For example, add engaging modules to the website to create rich content for customers to help make decision-making easier
• Creating lead journeys to increase leads for omni channel conversions

Performance Measure

• Reduce Funnel Drop Off Rate and increase conversion.
• Increase CTRs on promotions emails.
• Personalisation experiments to increase engagement rate
• Leads to store

Website Experience & Insights

• Manage website experience – Ensuring the website assets/images are refreshed on a timely manner.
• Understand the online customer - triggers, motivations, barriers to purchase. Share customer insights from the website which can shape the next growth opportunity
• Campaign go live – Collaborate with internal stakeholders to get the campaign live on the website
• Plan the website calendar based on the business goals
• Ensure the website experience across desktop and mobile is seamless with easy navigation, intuitive layouts etc.
• Performance Measure
• Website user engagement on banners
• TAT for campaign go live
• Key insights from website behavior and online customers

Work Experience

• Strong understanding of website architecture, UX principles, SEO, and web analytics.
• Experience with CMS platforms (e.g. Adobe Experience Manager, Salesforce Commerce cloud), project management tools, and agile methodologies.
• Ability to interpret data and turn insights into actionable strategies.
• Experience in A/B testing platforms (e.g., Optimizely, VWO).
• Familiarity with front-end technologies (HTML, CSS, JavaScript).
• Strong understanding of analytics platforms preferably Google Analytics
• Exposure to tools like Figma, personalization engines.
• A mix of creative thinking and technical know-how.