Performance Marketing Sr Executive- D2C/ecommerce

We are looking for a results-driven Performance Marketing Senior Executive with hands-on experience in paid advertising, campaign optimization, and digital marketing analytics. Candidates with experience in D2C brands or e-commerce businesses will be preferred.

🔹 Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and YouTube.
• Manage paid advertising budgets to maximize ROI and improve campaign performance.
• Monitor key metrics, including ROAS, CAC, CTR, CPC, CPA, and conversion rates.
• Analyze campaign performance using Google Analytics (GA4) and reporting tools.
• Develop remarketing strategies and paid lead-generation campaigns.
• Conduct keyword research, competitor analysis, and campaign performance reporting.
• Identify opportunities to improve website conversion rates and optimize the customer journey.
• Develop marketing plans to drive revenue growth while optimizing advertising costs.

🔹 Required Skills

✅ 2+ years of hands-on experience in Performance Marketing / Paid Media.

✅ Strong knowledge of Google Ads and Meta Ads.

✅ Experience with Google Analytics (GA4), campaign tracking, and data analysis.

✅ Experience in campaign optimization, budget management, and performance reporting.

✅ Understanding of e-commerce or D2C marketing is preferred.