Performance Marketing Specialist

Performance Marketing Specialist

Experience: 3+ Years

Location: Dumdum Motijheel, Kolkata

Job Type: Full-time

Department: Digital Marketing

About the Role

Dr. Paul's Advanced Hair & Skin Solutions is looking for a Performance Marketing Specialist to plan, execute, optimize, and scale paid digital marketing campaigns across multiple platforms.

The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), paid media, lead generation, conversion optimization, remarketing, and performance analytics. The role will be responsible for driving measurable business results through data-driven paid marketing strategies.

Website: www.drpaulsonline.com

Key Responsibilities

• Develop and execute performance marketing strategies aligned with business, revenue, and lead-generation objectives.
• Plan, launch, manage, and optimize Google Ads campaigns including Search, Display, Performance Max, YouTube, and other relevant campaign types.
• Manage and optimize Meta Ads campaigns across Facebook and Instagram for lead generation, traffic, engagement, remarketing, and conversions.
• Plan and manage paid campaigns across other relevant digital platforms based on business requirements.
• Manage complete paid media budgets, ensuring effective allocation and optimum return on advertising spend.
• Monitor and optimize key performance metrics such as CPL, CPA, CAC, CTR, CPC, CPM, Conversion Rate, ROAS, and Lead Quality.
• Develop and implement audience targeting, segmentation, retargeting, lookalike audiences, and remarketing strategies.
• Work closely with the creative/content team to develop high-performing ad creatives, videos, copies, landing-page messaging, and campaign assets.
• Conduct regular A/B testing of ad copies, creatives, audiences, placements, landing pages, and campaign structures.
• Analyze the complete marketing funnel, from ad impression and click through lead generation to appointment/conversion and revenue.
• Coordinate with the CRM and sales teams to track lead quality, follow-up, conversion, and revenue generated from paid campaigns.
• Set up and monitor conversion tracking, pixels, events, UTM parameters, and campaign attribution.
• Use Google Analytics / GA4, Google Tag Manager, Meta Ads Manager, Meta Pixel, and other analytics platforms for campaign measurement and optimization.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Identify underperforming campaigns and take corrective actions to improve efficiency and profitability.
• Conduct competitor and market research to identify new paid-media opportunities, audience segments, and campaign strategies.
• Stay updated with Google Ads, Meta Ads, algorithm changes, tracking updates, privacy changes, and emerging paid-media trends.
• Work closely with the Digital Marketing, Creative, CRM, Sales, and Business teams to ensure alignment between advertising and business objectives.
• Support the development of landing pages, lead funnels, offers, and campaign journeys to improve conversion rates.
• Maintain proper documentation of campaign structures, budgets, results, testing, and optimization activities.
• Guide junior digital marketing team members on paid media execution and campaign best practices, when required.

Key Performance Areas

The candidate will be expected to contribute directly to

• Qualified Lead Generation
• Lead Cost / CPL Optimization
• Customer Acquisition Cost (CAC)
• Conversion Rate Improvement
• ROAS / Revenue from Paid Media
• Campaign ROI
• Paid Traffic Growth
• Lead-to-Appointment Conversion
• Appointment-to-Revenue Conversion
• Budget Utilization & Optimization
• Retargeting & Customer Re-engagement

Required Qualifications & Skills

• Minimum 3 years of hands-on experience in Performance Marketing / Paid Media in an agency or in-house environment.
• Strong practical experience with Google Ads and Meta Ads Manager.
• Proven experience in lead-generation and conversion-focused campaigns.
• Strong understanding of Google Search Ads, Display Ads, Performance Max, YouTube Ads, and Meta advertising.
• Experience managing and optimizing significant digital advertising budgets.
• Strong understanding of CPL, CPA, CAC, CTR, CPC, CPM, Conversion Rate, ROAS, ROI, and attribution.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, conversion tracking, UTM tracking, and analytics.
• Experience with remarketing, retargeting, audience segmentation, lookalike audiences, and funnel-based advertising.
• Strong analytical and data interpretation skills.
• Ability to identify performance gaps and translate data into actionable marketing decisions.
• Good understanding of landing-page optimization and conversion funnels.
• Strong copywriting and communication skills for paid advertising.
• Ability to work with creative teams and provide data-driven inputs for ad creatives.
• Experience with reporting and dashboard tools is an advantage.
• Bachelor's degree in Marketing, Digital Marketing, Business, Mass Communication, or a related field is preferred.

How to Apply

Interested candidates can share their updated CV at

hr@drpaulsonline.com