Performance Marketing Specialis

Company

CollegeSathi

Location

: Jaipur, Rajasthan

Experience

: 3+ Years

Employment Type

:Full-Time

About CollegeSathi

CollegeSathi is a fast-growing higher education platform helping students explore colleges, courses, exams, and admission opportunities across India. Our mission is to simplify the student decision-making journey through reliable information and technology-driven solutions.

About the Role

We are looking for an experienced and result-oriented Performance Marketing specialist to drive lead generation and digital acquisition for CollegeSathi. The ideal candidate should have strong hands-on experience in EdTech/Education marketing, with expertise in Google Ads, Meta Ads, campaign optimization, and performance analytics.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage lead-generation campaigns with a strong focus on lead volume, quality, and conversion.
• Plan and manage performance marketing budgets efficiently.
• Monitor and optimize key metrics including CPL, CPA, ROAS, CTR, conversion rates, and overall campaign performance.
• Analyze campaign data and make performance-driven decisions to improve ROI.
• Develop and implement strategies for funnel optimization and lead quality improvement.
• Work closely with the sales and admissions teams to improve lead conversion and campaign outcomes.
• Monitor landing page performance and suggest improvements for better conversion rates.
• Track leads through CRM and analyze the complete customer acquisition journey.
• Conduct A/B testing of creatives, audiences, ad copies, landing pages, and campaigns.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Required Skills & Qualifications

• 3+ years of hands-on experience in Performance Marketing.
• Prior experience in EdTech/Education industry is mandatory.
• Strong expertise in Google Ads and Meta Ads.
• Proven experience managing lead-generation campaigns and performance budgets.
• Strong understanding of CPL, CPA, ROAS, conversion tracking, and funnel optimization.
• Strong analytical and data-driven decision-making skills.
• Experience with landing pages, lead quality optimization, and CRM-based lead tracking will be an added advantage.
• Ability to independently manage campaigns and deliver measurable performance results.