Performance Marketing & Social Media Specialist

About SS Global Designs

SS Global Designs is a growing digital agency with over a decade of experience in website development, e-commerce, UI/UX design, SEO, and digital marketing. We serve clients across India and international markets, including the USA and Australia.

About the Role

We are looking for an experienced Performance Marketing & Social Media Specialist to manage paid advertising campaigns and organic social media activities, driving brand awareness, audience engagement, lead generation, and measurable business results.

Key Responsibilities

Performance Marketing & Paid Ads

• Plan, manage, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube Ads, and LinkedIn Ads.
• Manage Search Ads, Display Ads, Performance Max, remarketing, retargeting, and lead generation campaigns.
• Conduct keyword research, audience targeting, competitor analysis, bid management, budget allocation, and A/B testing.
• Monitor CPC, CTR, CPL, CPA, conversion rates, ROI, and ROAS to improve campaign performance.
• Manage conversion tracking using GA4, Google Tag Manager (GTM), Meta Pixel, and related analytics tools.

Social Media Management

• Manage organic social media accounts across LinkedIn, Instagram, Facebook, and YouTube.
• Plan content calendars and coordinate posts, carousels, reels, videos, captions, and other platform-specific content.
• Coordinate with design and content teams to maintain brand consistency and improve audience engagement.
• Monitor comments, engagement, reach, impressions, follower growth, and website traffic.
• Track performance and prepare reports with actionable recommendations.

Reporting & Optimization

• Analyse paid campaign and social media performance, test creatives and messaging, and identify opportunities to improve lead quality, conversions, and engagement.
• Prepare regular performance reports and collaborate with creative, web, and sales teams to achieve marketing objectives.

Requirements

• 2–4 years of hands-on experience in performance marketing, PPC, paid advertising, and social media management.
• Strong practical knowledge of Google Ads and Meta Ads Manager.
• Experience managing organic social media content, publishing schedules, engagement, and analytics.
• Working knowledge of Google Search Ads, Display Ads, Performance Max, remarketing, and lead generation campaigns.
• Familiarity with GA4, Google Tag Manager, Meta Pixel, conversion tracking, and campaign reporting.
• Strong analytical, communication, organizational, and problem-solving skills.
• A results-driven approach with the ability to manage multiple campaigns and content schedules.

Preferred: Experience with LinkedIn Ads, Microsoft Ads, social media scheduling tools, Canva, SEO, and landing page optimization.

What We Offer

• Opportunity to manage paid advertising and organic social media campaigns.
• Exposure to diverse industries and international clients.
• A collaborative work environment with long-term career growth opportunities.

Company: SS Global Designs

Location: Sector V, Salt Lake, Kolkata, West Bengal

Job Type: Full-time | Work from Office

Experience: 2–4 years

Pay: From ₹20,000.00 per month

Application Question(s)

• Are you able to commute to our office in Sector V, Salt Lake, Kolkata?
• How many years of hands-on experience do you have in performance marketing and paid advertising?
• Which social media platforms have you managed organically, including content planning, publishing, and performance reporting?
• What is your expected monthly salary?

Work Location: In person