Performance Marketing Manager

Experience: 2–3 Years

Location: Jamshedpur, Jharkhand : On-site

Working Hours: 10:00 AM – 7:00 PM

Employment Type: Full-time

About the Role

We are looking for a Performance Marketing Manager who can take ownership of paid marketing execution and help scale our customer acquisition efforts.

The ideal candidate should have strong hands-on experience with Meta Ads and Google Ads, understand digital marketing fundamentals, and be comfortable analyzing campaign performance, testing new approaches, and continuously improving results.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Manage Google Ads campaigns, including Search, Display, YouTube, and other relevant campaign types.
• Conduct audience research, targeting, keyword research, competitor analysis, and campaign planning.
• Monitor key performance metrics such as CTR, CPC, CPL, CPA, ROAS, conversions, and CAC.
• Continuously test and optimize audiences, creatives, ad copy, placements, bidding strategies, and landing pages.
• Identify underperforming campaigns and take corrective action based on data.
• Develop and test different ad concepts, hooks, copy, offers, and CTAs to improve campaign performance.
• Understand the customer journey and how paid campaigns fit into the overall marketing funnel.
• Set up and monitor conversion tracking, Meta Pixel, Google Analytics/GA4, events, UTM parameters, and campaign attribution.
• Manage advertising budgets effectively and optimize spending toward business objectives.
• Prepare regular campaign performance reports and actionable insights.
• Research competitors, market trends, advertising strategies, and new customer-acquisition opportunities.
• Stay updated with changes to Meta Ads, Google Ads, advertising policies, algorithms, and industry best practices.
• Take complete ownership of campaign execution, optimization, testing, and performance.

Required Skills & Qualifications

• 2–3 years of hands-on experience in performance/digital marketing.
• Strong practical knowledge of Meta Ads Manager and Google Ads.
• Proven experience creating, managing, testing, and optimizing paid campaigns.
• Good understanding of conversion funnels, lead generation, retargeting, and remarketing.
• Ability to analyze campaign data and make performance-based decisions.
• Understanding of ad creatives, copywriting, hooks, CTAs, and landing-page performance.
• Knowledge of Google Analytics / GA4, Meta Pixel, conversion tracking, and UTM tracking.
• Strong analytical and problem-solving skills.
• Ability to work independently and take ownership of marketing campaigns.
• Good communication, reporting, and organizational skills.
• Strong understanding of digital marketing principles and paid acquisition.

Preferred Qualifications

• Experience working with SaaS, technology, e-commerce, or subscription-based businesses.
• Knowledge of landing-page optimization and conversion rate optimization (CRO).
• Experience with A/B testing and structured marketing experiments.
• Ability to conduct competitor and market research.
• Strong understanding of what makes an ad creative effective.
• Experience managing and optimizing advertising budgets.

What We’re Looking For

We are not looking for someone who simply knows how to “boost a post.”

We want someone who understands why a campaign works, why it fails, what needs to be tested next, and how to improve the numbers.

The ideal candidate should be

Data-driven + Creative + Experiment-focused + Execution-oriented.