Performance Marketing Manager ( Tier 1 College Preferred)

Profile: Account Lead – Performance Marketing

(Meta + Google) |

Gurugram, Haryana |

Preferred Tier 1 College

At KSHM, we’re redefining how modern India moves — through performance-led activewear

that blends comfort, function, and design.

In 4 years, we’ve served more than 5L+ customers, built a strong digital community of

107K+ on Instagram, and scaled a profitable D2C business in a highly competitive category.

We’re now looking for a Brand Lead- Performance Marketing to own paid growth

end-to-end and help scale our next phase.

This is not just a media buying role.

This is a creative-led performance role where storytelling, experimentation, and data come

together.

Website: www.shopkshm.com

What you’ll own

• Growth Ownership (End-to-End)

>Own paid growth across Meta Ads (primary) and Google Ads (secondary)

>Plan growth roadmaps, weekly execution, and experimentation cycles

>Drive outcomes across CAC, ROAS, conversion rates, and revenue efficiency

>Build repeatable growth systems, not one-off campaigns

>Work closely with founders to turn insights into scale

You won’t be juggling shallow tasks. You’ll own growth with depth and accountability.

• Creative-Led Performance (Core Focus)

>Own creative direction for performance: angles, hooks, messaging, proof, iterations

>Identify winning creatives, scale them, and ship consistent iterations

>Partner closely with the creative team — but actively shape direction, not just brief

and wait

>Build a structured creative testing and learning loop

At KSHM, performance marketing is storytelling backed by data.

• Experimentation & Conversion

>Design and run A/B tests across creatives, landing pages, funnels, and checkout

>Continuously improve website and checkout conversion rates

>Analyze funnel drop-offs and user behavior to unlock growth levers

• Analytics, Reporting & Insights

>Own growth analytics and reporting (daily, weekly, monthly)

>Analyze cohorts, attribution paths, and customer LTV

>Translate data into clear, actionable recommendations for performance, creative,

and product teams

>Maintain clarity through documentation, dashboards, and experiment logs

• Cross-Functional Growth

>Work with product and ops teams to improve post-purchase experience and

retention

>Partner with CRM teams to improve repeat rates and LTV

>Track competitors, trends, and emerging acquisition opportunities

Must-Have

>3–5 years experience in performance marketing (D2C brand or strong agency

experience)

>Hands-on experience with

• Meta Ads (mandatory)
• Google Search Ads (mandatory)

>Strong creative thinking with experience shaping ad messaging and iterations

>High ownership mindset, you treat growth like a business

>Strong analytical comfort and structured thinking

>Graduate from a reputed Tier-1 institute or leading B-school

Cultural Fit (Non-Negotiable)

You’ll thrive at KSHM if you are

>Creative-first: you enjoy ads, messaging, and testing new angles

>Owner-minded: proactive, accountable, outcome-driven

>High-velocity: you ship, test, and iterate consistently

>Truth-driven: no vanity metrics, only real insights

>Collaborative: you work deeply across teams

Compensation: Competitive fixed + performance-linked upside

Based on experience, proof of work, and ability to own accounts + creative strategy.