Performance Marketing Manager

Job Description: Performance Marketing Specialist (2–4 Years Experience)

Location: Ahmedabad (Candidates based in Ahmedabad only)

Employment Type: Full-time

About the Role

We are looking for a data-driven and result-oriented Performance Marketing Specialist with 3+ years of hands-on experience in managing paid campaigns. The ideal candidate should have strong expertise in Google Ads, Meta Ads, and performance tracking tools, with proven experience in handling B2B campaigns.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads and Meta Ads
• Build and scale B2B lead generation campaigns
• Conduct keyword research using Keyword Planner
• Set up and manage tracking via Google Analytics and Google Tag Manager
• Monitor and optimize campaigns for CPL, CPA, and ROAS
• Perform A/B testing on creatives, copies, and landing pages
• Analyze performance data and generate actionable insights
• Manage budgets and scale high-performing campaigns

Required Skills & Qualifications

• 2–4 years of experience in performance marketing
• Hands-on expertise in Google Ads, Meta Ads, Google Analytics, Tag Manager, Keyword Planner
• Experience with B2B campaigns is mandatory
• Strong analytical and problem-solving skills
• Ability to interpret data and optimize campaigns independently
• Good communication and reporting skills

Preferred Qualifications

• Experience in scaling campaigns
• Understanding of conversion tracking and attribution models
• Relevant certifications (Google Ads/Analytics) Evaluation Criteria
• Past campaign performance (CPL, CPA, ROAS)
• Case studies demonstrating campaign scaling

Practical test: campaign setup and optimization strategy Important Note This role is open only to Ahmedabad-based candidates or those willing to relocate immediately.

Pay: ₹30,767.24 - ₹60,398.00 per month

Benefits

• Cell phone reimbursement
• Paid sick time
• Paid time off

Experience

• PPC Campaign Management: 3 years (Required)

Language

• English (Required)

Work Location: In person