Performance marketing manager- Meta & Google

Job description

Performance Marketing Manager – Meta, Google & Marketplaces

Company: PERCH Brands Pvt. Ltd.

Experience: 3–5 Years

Location: West Delhi

Employment Type: Full-time

Industry: D2C / Menswear / Fashion

About PERCH

PERCH is a rapidly growing, homegrown D2C menswear brand dedicated to redefining modern Indian menswear. Founded in 2023, the brand focuses on premium quality, in-house manufacturing, craftsmanship, and design innovation. PERCH specializes in high-quality smart-casual apparel designed for the contemporary Indian man, combining refined everyday aesthetics, sharp silhouettes, premium fabrics, and modern design. With a strong focus on product, quality, and customer experience, PERCH is building a distinctive menswear brand for the evolving Indian consumer.

About the Role

We are looking for a Performance Marketing Manager with strong hands-on expertise across Meta Ads, Google Ads, and Marketplace Advertising to drive customer acquisition, marketplace growth, revenue, and marketing efficiency.

The ideal candidate should have experience managing large-scale D2C/e-commerce brands, with a strong understanding of paid media, marketplace advertising, full-funnel performance, campaign optimization, and revenue-led growth.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Manage and optimize marketplace advertising across Amazon, Myntra, AJIO, Nykaa Fashion, Flipkart, Tata CLiQ, and other relevant platforms.
• Develop full-funnel strategies covering customer acquisition, retargeting, marketplace visibility, and revenue growth.
• Manage campaign budgets, bidding, targeting, audience segmentation, keyword optimization, and campaign structures.
• Drive profitable growth while maintaining efficient ROAS, CAC, ACOS, and TACOS.
• Analyze campaign and SKU-level performance to identify opportunities for scaling and efficiency.
• Develop advertising strategies for product launches, seasonal campaigns, sale events, and promotional periods.
• Conduct audience and keyword research, competitor analysis, and structured campaign testing.
• Coordinate with creative and content teams to develop and test high-performing ad creatives.
• Monitor key performance metrics including ROAS, CAC, ACOS, TACOS, CTR, CPC, CPM, CVR, AOV, revenue, and profitability.
• Monitor competitor pricing, advertising activity, marketplace trends, and product visibility.
• Coordinate with e-commerce teams on pricing, promotions, inventory, product visibility, and marketplace performance.
• Prepare regular performance reports with actionable insights and recommendations.
• Scale profitable campaigns while maintaining sustainable customer acquisition and marketplace advertising costs.
• Work with relevant e-commerce platforms and operational tools to ensure accurate performance tracking and campaign execution.

Required Skills & Experience

• 3–5 years of hands-on experience in performance marketing across Meta, Google, and/or marketplace advertising.
• Strong hands-on expertise in Meta Ads and Google Ads.
• Experience managing advertising campaigns across Amazon, Myntra, AJIO, Nykaa Fashion, Flipkart, Tata CLiQ, or similar marketplaces.
• Should have worked with large-scale brands generating at least ₹3 Cr monthly revenue per brand.
• Agency experience is preferred, particularly experience handling multiple large-scale D2C/e-commerce accounts.
• Strong understanding of ROAS, CAC, ACOS, TACOS, CTR, CPC, CPM, CVR, AOV, revenue, and profitability.
• Proven ability to manage significant advertising budgets and scale campaigns profitably.
• Strong understanding of full-funnel performance marketing, attribution, audience segmentation, bidding, and campaign optimization.
• Experience with fashion, apparel, lifestyle, D2C, or e-commerce brands will be preferred.
• Strong analytical, commercial, and problem-solving skills with a data-driven approach.
• Familiarity with platforms and tools such as Shopify, EasyEcom, Flipkart VMS, NimbusPost, Shiprocket, Return Prime, and other e-commerce/OMS platforms will be an added advantage.
• Strong proficiency in Excel / Google Sheets for performance analysis and reporting.