Performance Marketing Manager

Job highlights

• Exposure to diverse app categories and marketing strategies . Proficiency in Google Ads,Google Ads Editor,Tag Manager,Google Analytics
• Experience with Microsoft Ads (Bing),Meta Ads is a plus
• Dynamic and growth-oriented environment
• Opportunity to work with a fast-paced digital marketing team
• Exposure to diverse app categories and marketing strategies
• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills.
• Experience with Microsoft Ads (Bing), Meta Ads is a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.
• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g. Google AdWords & Bing).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Produce reports for management (e.g. dashboards).
• Write attractive and concise copy for adverts.
• Suggest and develop new campaigns across multiple channels.
• Maintain partnerships with PPC ad platforms and vendors.
• Create pitch decks and reports for new clients