Performance Marketing Manager

Location: Bangalore On-site

Experience: 5+ years

Function: Brand Marketing & Communications

About Bambrew

Bambrew is a deep-tech material science company building plant-based, biodegradable alternatives to single-use plastic - serving both B2B and D2C customers. We're looking for someone who can own performance marketing end-to-end and turn spend into measurable growth.

The Role

We're hiring a Performance Marketing Manager to own paid and lifecycle channels across WhatsApp, Meta, Google, and email. You'll be the person who takes a campaign from targeting logic to creative briefs to daily optimization to ROAS reporting - with minimal handholding.

This is a highly execution-driven, numbers first role. If you love dashboards more than decks, this is for you.

What You'll Own

Meta Ads (Facebook & Instagram)

• Campaign strategy, audience building, A/B testing of creatives and copy
• Budget allocation and bid optimization across funnel stages (awareness, consideration, conversion)
• Retargeting and lookalike audience strategy
• Working with design/content to brief and iterate on ad creatives

Google Ads

• Search, Shopping, Performance Max, and Display campaigns
• Keyword strategy, negative keyword management, Quality Score optimization
• Landing page conversion tracking and CRO inputs

WhatsApp Marketing

• Broadcast strategy and segmentation (via tools like WATI, Interakt, or similar)
• Template creation and approval management
• Automation flows (abandoned cart, order updates, re-engagement)

Email Marketing

• Campaign and flow setup (we currently use Brevo)
• List segmentation, A/B testing subject lines/content, deliverability management
• Lifecycle sequences: welcome series, nurture, win-back, post-purchase

Cross-Channel

• UTM hygiene, tracking setup (GA4, Meta Pixel, conversion APIs)
• Weekly/monthly performance reporting with clear ROAS, CAC, and LTV metrics
• Budget planning and pacing across channels
• Staying on top of platform updates, auction dynamics, and iOS/privacy changes that affect tracking

What You Bring

• 3+ years of hands-on performance marketing experience, ideally across both B2B and D2C, or e-commerce
• Proven experience managing Meta Ads Manager and Google Ads independently
• Working knowledge of WhatsApp marketing platforms and email marketing tools (Brevo, Klaviyo, Mailchimp, or similar)
• Strong grip on GA4, UTM tracking, and basic funnel/conversion analytics
• Comfort with numbers - you should be able to read a dashboard and tell us what to fix
• A result-oriented mindset: you obsess over CAC, ROAS, and conversion rates
• Ability to brief creative teams with data-backed rationale (what's working, what's not)
• Bonus: experience with marketplace ads (Amazon/Flipkart Ads), SEO fundamentals, or CRM tools

What Makes Someone Great Here

• You test fast, fail fast, and don't fall in love with a campaign that isn't converting
• You can go from "let's boost awareness" to a full funnel plan without needing it spelled out
• You're equally comfortable talking numbers with founders and briefing designers on creative direction