Performance Marketing Executive

CY AND T TECH PRODUCTS is a growing multi-brand company currently managing three brands—COZI CLOUD, BUTTERFEEL and RYKRA—with plans to launch and manage more brands in the future. We are hiring a Performance Marketing Executive to plan, execute and optimize paid advertising campaigns for our existing and upcoming brands across Meta, Google and other digital platforms. Key Responsibilities: • Plan, launch and manage Meta Ads and Google Ads campaigns • Create full-funnel campaigns for brand awareness, website traffic, leads and online sales • Manage prospecting, retargeting and remarketing campaigns • Monitor campaign budgets, CPC, CTR, CPA, ROAS and conversion rates • Conduct keyword, audience and competitor research • Test different creatives, ad copies, audiences, placements and bidding strategies • Install and verify Meta Pixel, Google Analytics, Google Tag Manager and conversion tracking • Identify underperforming campaigns and implement improvements • Coordinate with graphic designers, video editors and e-commerce teams for advertising creatives • Prepare daily, weekly and monthly campaign performance reports • Recommend budget allocation based on campaign performance • Support paid advertising for COZI CLOUD, BUTTERFEEL, RYKRA and upcoming brands • Help improve website conversions, customer acquisition and overall advertising profitability Candidate Requirements: • 6–12 months of practical performance marketing experience • Hands-on experience with Meta Ads Manager and Google Ads • Understanding of campaign objectives, audience targeting, retargeting and conversion tracking • Familiarity with Google Analytics and Google Tag Manager • Understanding of key metrics such as CPC, CTR, CPA, ROAS and conversion rate • Experience with e-commerce or D2C brands is preferred • Good analytical ability and knowledge of Microsoft Excel or Google Sheets • Ability to manage multiple brands, campaigns and advertising budgets • Strong attention to detail and a performance-focused approach • Candidates should be prepared to demonstrate campaigns or reports managed previously • Immediate joiners and candidates living near the workplace will be preferred Job Type: Full-time, Work from Office Salary: ₹25,000–₹35,000 per month Company: CY AND T TECH PRODUCTS No joining fee or security deposit is required.