Performance Marketing Executive (B2B & SAAS)

Job Title: Performance Marketing Executive (B2B & SAAS)

Job Description

We are looking for a strategic Performance Marketing Executive who can take ownership of end-to-end digital marketing initiatives. This role requires a strong mix of strategy, execution, analytics, and optimisation to drive lead generation, brand visibility, and revenue growth in the cybersecurity domain.

About Us

Join a growing cybersecurity/SaaS company and work on B2B technology-focused SEO projects.

Qualification: - Bachelor’s Degree /Experience in a relevant field

Experience: - 2–5 years

Location: - Bhubaneswar

Job Type: - Full-time

Key Responsibilities

· Plan, execute, and optimise digital marketing campaigns (SEO, SEM, social media, email)

· Perform advanced keyword research and implement on-page & off-page SEO strategies

· Manage and optimise paid campaigns (Google Ads)

· Analyse performance using tools like Google Analytics and provide actionable insights

· Create and manage high-quality content for blogs, landing pages, and social media

· Improve website conversion rates through data-driven strategies

· Conduct competitor analysis and market research

· Track KPIs and prepare detailed performance reports.

Coordinate with design, content, Seo and development teams

Required Skills

• Strong knowledge of SEO (on-page, off-page, technical), SEM, product, and performance marketing.
• Hands-on experience with Google Ads, Analytics, and Search Console
• Experience in running and optimizing paid campaigns
• Good understanding of content marketing and funnel strategy
• Analytical thinking with strong problem-solving skills
• Excellent communication and project management abilities

Benefits

· Competitive Compensation: Attractive salary with performance-based bonuses, PF benefits, and on-time payouts.

· Ownership & Campaign Impact: End-to-end ownership of digital campaigns (SEO, SEM, paid ads), with the autonomy to plan, execute, and optimize for performance and ROI.

· Career Growth & Learning: Continuous upskilling in digital marketing tools, analytics, and paid advertising platforms, with clear growth opportunities.

· Recognition & Performance Rewards: Performance-driven appraisals, bonuses, and recognition for achieving campaign targets, lead generation, and ROI milestones.

· Work Culture: Collaborative, fast-paced environment with flexible work culture, team engagement activities, and a strong focus on work-life balance.

Benefits

• Food provided
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person