Performance Marketer

Performance Marketing & Demand Generation

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks.
• Manage and scale monthly marketing budgets from ₹10 Lakhs to ₹1 Crore+.
• Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.
• Develop and execute full-funnel demand generation campaigns across multiple geographies.

Account-Based Marketing (ABM)

• Build and execute ABM campaigns targeting enterprise and mid-market accounts.
• Create audience segments based on industry, company size, intent signals, and buying stages.
• Work closely with sales teams to align target account strategies.

Marketing Automation & Lead Nurturing

• Design and implement automated lead nurturing workflows.
• Manage integrations between CRM, marketing automation, and advertising platforms.
• Develop lead scoring models and lifecycle marketing programs.
• Optimize lead handoff processes between marketing and sales.

Conversion Rate Optimization (CRO)

• Improve landing page conversion rates and user journeys.
• Conduct A/B testing on ads, landing pages, forms, and CTAs.
• Analyze funnel performance and identify drop-off points.
• Increase visitor-to-lead and lead-to-customer conversion rates.

Analytics & Revenue Attribution

• Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms.
• Track and report on CPL, CAC, ROAS, Pipeline Contribution, and Revenue Attribution.
• Implement multi-touch attribution models.
• Provide actionable insights to improve campaign performance and marketing ROI.

Growth & Innovation

• Identify new acquisition channels and growth opportunities.
• Test emerging platforms, AI tools, and audience targeting strategies.
• Monitor industry trends and competitor activities.
• Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance.

Requirements

• 4–10 years of experience in Performance Marketing and Demand Generation.
• Proven experience managing B2B SaaS or Technology marketing campaigns.
• Expertise in Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads.
• Strong knowledge of marketing automation and CRM systems.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.
• Strong analytical and data interpretation skills.
• Experience managing high-value marketing budgets.
• Excellent communication and stakeholder management skills.

Preferred Skills

• Experience in AI, SaaS, MarTech, SalesTech, CRM, or Lead Generation platforms.
• Hands-on experience with Zoho CRM, HubSpot, Salesforce, or Marketo.
• Knowledge of ABM platforms such as Demandbase, 6sense, or ZoomInfo.
• Experience with website visitor intelligence and intent data platforms.
• Familiarity with AI-driven marketing tools and automation technologies.

Key Performance Indicators (KPIs)

• Generate 600+ Marketing Qualified Leads (MQLs) per month.
• Achieve target Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
• Deliver 175+ qualified demo bookings per month.
• Generate ₹50 Lakhs+ marketing-influenced pipeline monthly.
• Maintain ROAS of 4X or higher.
• Improve landing page conversion rates above industry benchmarks.
• Increase marketing contribution to revenue and ARR growth.