Performance / Growth Marketing Manager

Key Responsibilities

• Own budget allocation and media planning for performance marketing campaigns across India and international markets (USA), driving user acquisition and growth.
• Manage the full paid advertising stack including Search (Google/Bing), Display, Meta, LinkedIn, Native, 3rd-party, and Affiliate channels.
• Lead end-to-end campaign execution account setup, structure, ad creation, keyword strategy, launch planning, and KPI definition.
• Drive new growth initiatives across Google, Meta, LinkedIn, and other lead generation platforms for B2B and B2C audiences.
• Monitor and optimize campaign performance through daily, weekly, and monthly analysis to continuously improve results.
• Build and maintain performance dashboards using Looker Studio (or similar tools) for campaign, lead, and ROI tracking.
• Own performance outcomes, with clear accountability for reducing CAC, improving ROAS, and driving revenue growth.
• Continuously optimize PPC performance through keyword research, quality score improvement, CTR optimization, and bid management.
• Execute full-funnel remarketing and CRO strategies, including static/dynamic remarketing, RTB solutions, A/B testing, and lead quality optimization.
• Collaborate with design, content, and tech teams to launch high-performing creatives, landing pages, CMS (WordPress) updates, and CRM-aligned campaigns.

Email: irajput@globalitfamily.com