Paid Media Manager

About the Role

As the Paid Media Manager, you will lead and manage all aspects of paid media campaigns across various digital platforms. You will oversee a team of digital advertising specialists, develop strategic plans, and drive performance to achieve marketing objectives.

Responsibilities

• Lead project execution across clients and practice teams.
• Train and Build Team to deliver outstanding results.
• Understanding client business and requirements.
• Plan, optimise, and implement digital ads campaign strategies for a variety of clients.
• Suggest and develop new campaigns across multiple channels.
• Perform keyword/audience/interest/behaviour research and manage all the campaigns for your clients.
• Ensure the timely and successful delivery of our solutions according to client's needs and objectives.
• Set up a list of KPIs to track for each client.
• Forecast and track key account metrics.
• Managing campaign budgets & optimise the ROI.
• Improve upon paid advertising processes and innovate new strategies and techniques.
• Prepare and present reports on client progress so that their accounts will perform well and be different from competitors.
• Develop higher-level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy.
• Build and sustain rapport with multiple clients.
• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement in performance & regularly reporting to management/clients.
• Develop new business with existing clients and/or identify areas of improvement to meet sales quotas.
• Recommend and implement digital projects to increase their ROI.
• Prepare reports on account status.
• Manage Project tasks and keep CRM up to date.
• Prepare pitches/reports for the sales team.
• Develop forecasting reports for prospective clients and show them ROI.
• Collaborates with the sales team to reach prospective clients.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Required Skills

• Proven experience of at least 6 years in managing all Ads campaigns (Meta and Google Ads) and leading a team in a digital marketing agency or similar environment.
• In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
• Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
• Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.