Paid Marketing Specialist

Paid Marketing Specialist

Company: Tecmicra Solutions. Location: Dwarka, New Delhi

Job Type: Full-Time | On-Site. Experience: 1.5+ Years

Salary: ₹25,000 In-Hand per Month. Working Days: 5.5 Days a Week

Work From Home: Permanent WFH

Preferred Candidate Profile

Candidates from all locations are welcome to apply. However, preference will be given to candidates from Tier 2 and Tier 3 cities.

About Tecmicra Solutions

Tecmicra Solutions is an IT company based in Delhi NCR, providing services in website design and development, mobile application development, and digital marketing.

We work with businesses to build and strengthen their digital presence through technology, creative solutions, and performance-driven marketing strategies.

About the Role

We are looking for a Paid Marketing Specialist with hands-on experience in managing and optimizing Google Ads and Facebook/Meta Ads campaigns.

The ideal candidate should have a strong understanding of paid advertising, campaign optimization, performance analytics, and lead generation. The candidate will be responsible for managing campaigns and improving performance based on data-driven insights.

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads and Facebook/Meta Ads campaigns.
• Conduct keyword, audience, and competitor research.
• Develop effective campaign and targeting strategies.
• Monitor key performance metrics including CTR, CPC, CPL, conversions, and ROI.
• Create and optimize ad copies and campaign assets.
• Analyze campaign performance and identify areas for improvement.
• Implement A/B testing and optimization strategies.
• Manage budgets and ensure efficient utilization of advertising spend.
• Prepare regular campaign performance reports.
• Stay updated with the latest trends, features, policies, and best practices across Google and Meta advertising platforms.
• Work closely with the content, design, and business teams to improve campaign performance.

Candidate Requirements

• Minimum 1.5 years of hands-on experience in Paid Marketing.
• Practical experience in Google Ads and Facebook/Meta Ads.
• Strong understanding of campaign setup, targeting, bidding, optimization, and conversion tracking.
• Knowledge of lead generation and performance marketing strategies.
• Strong analytical and problem-solving skills.
• Ability to analyze campaign data and make data-driven decisions.
• Good communication and coordination skills.
• Knowledge of Google Analytics, Google Tag Manager, Meta Business Manager, or similar tools will be an advantage.
• Google Ads/Meta certifications will be an added advantage.
• Bachelor's degree in Marketing, Advertising, Business, or a related field is preferred.

What We Offer

• ₹25,000 In-Hand monthly salary
• Permanent Work From Home opportunity
• 5.5 working days per week
• Opportunity to work on live Google and Meta advertising campaigns
• Exposure to multiple industries and digital marketing projects
• Learning and professional growth opportunities
• Performance-driven work environment

How to Apply

Interested candidates can share their updated resume at

prerna.srivastava@tecmicra.co.in

Subject: Application – Paid Marketing Specialist

Please mention your total paid marketing experience, Google Ads experience, Meta Ads experience, current location, and relevant campaign experience in your resume.