Paid Digital Marketing Specialist

We are seeking a highly motivated and data-driven Paid Digital Marketing Specialist to plan, execute, and optimize paid advertising campaigns across multiple platforms — including Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads. The ideal candidate is analytical, creative, and passionate about achieving measurable growth through digital channels.

Job Description

We are seeking a highly motivated and data-driven Paid Digital Marketing Specialist to plan, execute, and optimize paid advertising campaigns across multiple platforms — including Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads. The ideal candidate is analytical, creative, and passionate about achieving measurable growth through digital channels.

Key Responsiblity

• Plan, create, and manage paid campaigns (Google Ads, Meta, LinkedIn, etc.)
• Conduct keyword research, audience targeting, and competitor analysis
• Optimize ads, creatives, landing pages, and bidding strategies for maximum ROI
• Monitor daily performance and track KPIs to ensure consistent improvement
• Prepare regular reports and provide insights on campaign performance
• Collaborate with design and content teams for creative development
• Stay updated on latest marketing trends, tools, and platform updates
• Manage and optimize ad budgets for cost-efficient performance

Requirements

• Proven experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Strong understanding of CPC, CPM, CPA, CTR, ROAS, and conversion tracking
• Hands‑on experience with Google Analytics, Tag Manager, and reporting tools
• Basic knowledge of SEO and how it complements paid marketing strategies
• Excellent analytical skills with attention to detail
• Strong communication, teamwork, and problem‑solving abilities
• Google Ads / Meta Ads certification preferred

Qualification & Experience

• Bachelor’s degree in Marketing, Business, or related field
• 4–5 years of hands‑on experience in performance marketing
• Experience in agency or education/training sector is an added advantage

Why Join Us?

• Competitive salary & incentives
• Exposure to multi-channel digital campaigns
• Work with an innovative marketing team in a fast-growing education brand
• Career growth opportunities & skill upgradation support

Compensation Range

• ₹20,000 – ₹50,000 per month