Operations Manager – Pan India BTL & Offline Marketing (Okhla)

About the Role

We are looking for an experienced Operations Manager – Pan India BTL & Offline Marketing to lead and manage large-scale BTL activations, on-ground marketing campaigns, and offline brand initiatives across multiple cities in India.

The ideal candidate should have strong experience in end-to-end campaign execution, vendor management, manpower coordination, budgeting, logistics, and quality control, with the ability to manage multiple projects simultaneously across geographies.

Key Responsibilities

• Manage Pan India BTL and offline marketing operations from planning to execution and closure.
• Coordinate execution of brand activations, roadshows, mall activations, retail activations, exhibitions, events, corporate activations, RWA activities, and other on-ground campaigns.
• Develop detailed execution plans, timelines, manpower requirements, logistics plans, and city-wise deployment schedules.
• Coordinate with internal teams including Business Development, Client Servicing, Creative, Production, and Finance.
• Manage and coordinate with vendors, production partners, manpower agencies, fabricators, logistics partners, and other external agencies across India.
• Identify, onboard, and maintain a reliable Pan India vendor network.
• Ensure timely deployment of manpower, branding materials, POSM, equipment, and other activation requirements.
• Monitor campaign execution across cities and ensure adherence to SOPs, timelines, budgets, and brand guidelines.
• Conduct regular field audits and quality checks to ensure execution standards are maintained.
• Handle last-minute operational challenges and provide quick, practical solutions during live campaigns.
• Manage campaign budgets, quotations, purchase orders, vendor negotiations, billing, and reconciliation.
• Track operational expenses and ensure campaigns are delivered within approved budgets.
• Prepare daily/weekly campaign MIS, execution reports, photographs, attendance reports, and closure reports.
• Ensure proper documentation and proof of execution for client reporting.
• Coordinate with clients and internal stakeholders to ensure smooth campaign delivery and timely resolution of issues.
• Travel extensively across India as required for campaign execution and audits.

Required Skills & Experience

• 5–7 years of relevant experience in BTL, experiential marketing, advertising, events, activation, or offline marketing operations.
• Strong experience in managing Pan India campaigns and multi-city activations.
• Proven experience in managing large-scale on-ground teams and multiple vendors.
• Strong understanding of BTL production, fabrication, branding, logistics, manpower deployment, and event execution.
• Excellent vendor negotiation and cost-management skills.
• Strong project management and execution capabilities.
• Ability to manage multiple projects under tight timelines.
• Strong problem-solving and crisis-management skills.
• Valuable communication and stakeholder-management abilities.
• Proficiency in MS Excel, PowerPoint, Google Sheets, and MIS/reporting tools.
• Willingness to undertake frequent Pan India travel.

Key Performance Indicators (KPIs)

• Timely and successful execution of Pan India campaigns.
• Campaign quality and compliance with client/brand standards.
• Cost efficiency and adherence to approved budgets.
• Vendor performance and availability.
• Timely manpower and material deployment.
• Reduction in operational escalations and execution gaps.
• Accuracy and timeliness of campaign MIS and closure documentation.
• Client satisfaction and successful campaign closures.

Ideal Candidate

The ideal candidate will be a hands-on operations professional who understands the realities of on-ground marketing and can independently manage multiple cities, vendors, teams, and campaign requirements simultaneously.

Experience in a reputed advertising, BTL, experiential, activation, or integrated marketing agency will be preferred.

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person