Off-Page SEO & Backlink Executive

Department: Digital Marketing

Experience: 1–3 Years

Employment Type: Full-Time

Location: Jaipur, Rajasthan (Work From Office)

Job Overview

We are looking for a result-oriented Off-Page SEO & Link Building Executive to strengthen website authority, improve search engine rankings, and increase organic visibility through effective off-page SEO strategies. The ideal candidate should have hands-on experience in backlink building, link acquisition, competitor backlink analysis, and domain authority improvement.

Key Responsibilities

• Plan and execute off-page SEO strategies to improve keyword rankings and website authority.
• Build high-quality backlinks through guest posting, niche edits, contextual links, and relevant website outreach.
• Identify and evaluate backlink opportunities based on domain authority, relevance, traffic, and link quality.
• Conduct competitor backlink analysis to discover new link-building opportunities.
• Manage blogger outreach, guest posting, and relationship building with website owners and publishers.
• Perform link gap analysis and develop strategies to acquire relevant, high-quality backlinks.
• Monitor existing backlinks, identify toxic or spammy links, and maintain a healthy backlink profile.
• Use SEO tools such as Ahrefs, Semrush, Moz, and Google Search Console for backlink analysis and performance tracking.
• Track and report key metrics, including referring domains, backlinks acquired, domain rating, and keyword ranking improvements.
• Stay up to date on Google algorithm updates, SEO best practices, and ethical link-building techniques.

Required Skills & Qualifications

• 1–3 years of hands-on experience in off-page SEO and link building.
• Strong understanding of backlinks, referring domains, anchor text optimization, and link quality assessment.
• Experience in guest posting, blogger outreach, contextual link building, and competitor backlink research.
• Familiarity with Ahrefs, Semrush, Moz, and Google Search Console.
• Good communication, research, negotiation, and analytical skills.
• Ability to identify relevant websites and execute scalable link-building campaigns.
• Knowledge of white-hat SEO practices and Google Search guidelines.

Preferred

• Practical experience in acquiring quality backlinks for multiple websites or industries.
• Ability to focus on backlink quality, relevance, and long-term SEO growth rather than just link quantity.
• A proactive approach to achieving monthly link-building targets and improving organic performance.