New Product Branding & Marketing Manager

Job Description – New Product Branding & Marketing Manager

Department: Marketing

Experience: 2–6 Years

Location: Karol Bagh, New Delhi

Industry: Manufacturing

Job Summary

We are looking for a dynamic and result-oriented New Product Branding & Marketing Manager to lead the branding, positioning, and marketing of new products. The role will be responsible for developing effective marketing strategies, creating product awareness, and supporting business growth through market research, branding, digital marketing, and promotional activities.

Key Responsibilities

• Develop and execute branding and marketing strategies for new product launches.
• Conduct market research and competitor analysis to identify market trends and opportunities.
• Define product positioning, target audience, key messaging, and value proposition.
• Plan and manage product launch campaigns across online and offline channels.
• Coordinate with Sales, Product Development, Design, and Management teams for successful product launches.
• Develop marketing materials including brochures, presentations, catalogues, product profiles, and promotional content.
• Support exhibitions, trade shows, dealer meets, customer events, and other promotional activities.
• Monitor marketing campaign performance and prepare MIS/reports and market insights.
• Build and maintain a strong and consistent brand identity across all communication channels.
• Gather customer and market feedback to support product improvement and future product development.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA in Marketing will be an advantage.
• 2–6 years of experience in product marketing, branding, or B2B marketing, preferably in the manufacturing industry.
• Strong understanding of product launches, branding, market research, and marketing strategy.
• Excellent communication, presentation, and negotiation skills.
• Good knowledge of digital marketing and social media platforms.
• Strong analytical, creative, and project management skills.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Ability to manage multiple projects and work effectively with cross-functional teams.

If interested, kindly revert with you're updated CV on the given ID : hrd@playgroindia.com

Pay: From ₹45,000.00 per month

Work Location: In person