National Sales Director

Job Description – Head / Pan india Sales Head – HoReCa Sales

Location: Pan India

Function: Sales & Business Development

Industry: Food Processing / FMCG / Dairy / Food Ingredients

Key Responsibilities

• Lead Pan-India HoReCa sales strategy, business development and revenue growth.
• Drive sales across hotels, restaurants, cafés, QSR chains, cloud kitchens, caterers and institutional customers.
• Develop strategic relationships with key accounts, hotel chains and restaurant groups.
• Expand market presence through distribution networks, food service distributors and direct institutional sales.

Candidate Profile

• 15–20 years of overall sales experience, with significant exposure to HoReCa / Food Service sales.
• Proven track record of leading Pan-India sales operations in the food processing, FMCG, dairy, food ingredients or allied sectors.
• Strong network across hotels, restaurant chains, QSRs, catering companies and institutional customers.
• Experience in managing key accounts, regional teams, distributors and large-scale B2B sales.
• Demonstrated ability to drive revenue growth, market expansion and profitability.
• Strong leadership, commercial acumen, negotiation and strategic planning skills.

Preferred Industry Background: Dairy, cheese, bakery ingredients, sauces, condiments, frozen foods, processed foods, food ingredients and institutional food service.