Mobile App Marketing Expert

Mobile App Performance Marketing Manager,

Location: Bangalore

Experience: 2 to 5 years

Function: Growth and Performance Marketing

About Safebox

Safebox is a SEBI-registered platform (RIA No. INA000021809) that enables Indian families to organise and protect their wealt. Built on RBI's Account Aggregator framework, we serve individuals aged 35 to 55, HNI households, and NRIs managing India-based assets.

Role Overview

We are seeking a App Marketing Manager to own user acquisition across Meta, Google, and emerging social channels. The role carries full accountability for acquisition efficiency, attribution integrity, and cohort quality.

Key Responsibilities

• Plan, execute, and optimise app install and in-app conversion campaigns across Meta Ads and Google App Campaigns
• Expand and test new channels including Apple Search Ads, YouTube, and other social platforms
• Manage the creative testing pipeline in partnership with the design team, from brief to iteration
• Own daily budget allocation, CAC targets, and post-install cohort performance
• Maintain attribution accuracy and reporting hygiene across all acquisition sources

Required Skills and Experience

• Demonstrated experience managing app install and in-app event campaigns at meaningful budget scale
• Working knowledge of AppsFlyer, including SDK event mapping, server-to-server postbacks, deep linking, OneLink configuration, attribution windows, and SKAdNetwork setup for iOS
• Ability to configure and validate conversion event signals flowing into Meta and Google optimisation systems
• Strong analytical capability with raw cohort and retention data, beyond platform dashboards

Preferred Qualifications

• Prior experience in fintech or subscription-based mobile products
• Experience marketing to B2C audiences aged 35 and above