Marketing Specialist (Pune, India)

As a Marketing Specialist, you will play a key role in executing and optimizing marketing campaigns, enhancing brand visibility, and supporting content development, digital strategy, and event coordination. <\/span> <\/span><\/span><\/p>You will collaborate with sales, design, and product teams to drive business growth and engage with our target audience across multiple channels.<\/span> <\/span><\/span><\/p><\/span><\/span><\/div>Key Responsibilities:<\/span> <\/span><\/span><\/h3>a. Marketing Campaigns <\/span> <\/span><\/span><\/h3>- Plan and execute multi -channel marketing campaigns across email, social media, web, and paid media to drive brand awareness and lead generation.<\/span> <\/span><\/span><\/li>- Analyze campaign performance metrics and optimize strategies for maximum engagement and ROI.<\/span> <\/span><\/span><\/li>- Support SEO & SEM initiatives, ensuring content is optimized for visibility and rankings.<\/span> <\/span><\/span><\/li><\/ul>b. Content & Digital Marketing<\/span> <\/span><\/span><\/h3>- Develop and edit engaging content for blogs, social media, email newsletters, and website updates.<\/span> <\/span><\/span><\/li>- Coordinate with designers and content creators to produce marketing assets, including graphics, videos, and presentations.<\/span> <\/span><\/span><\/li>- Manage and grow social media presence on LinkedIn, Facebook, and other relevant platforms.<\/span> <\/span><\/span><\/li><\/ul>c. Event & Webinar Marketing<\/span> <\/span><\/span><\/h3>- Plan and execute webinars and industry events, ensuring high participation and brand positioning.<\/span> <\/span><\/span><\/li>- Support the sales team with event collateral, landing pages, and follow -up strategies.<\/span> <\/span><\/span><\/li>- Manage event promotion and post -event engagement communication.<\/span> <\/span><\/span><\/li><\/ul>d. Brand & Lead Generation Support<\/span> <\/span><\/span><\/h3>- Assist in developing marketing automation workflows and lead nurturing campaigns.<\/span> <\/span><\/span><\/li>- Manage and maintain email marketing lists, segmentation, and campaign performance tracking.<\/span> <\/span><\/span><\/li>- Conduct market research and competitor analysis to identify trends and opportunities.<\/span> <\/span><\/li><\/ul><\/span><\/div><\/span> Requirements<\/h3>- 2 -3 years of experience in B2B marketing, digital marketing, or content marketing, preferably in technology, ERP, or IT sectors.<\/span> <\/span><\/span><\/li>- Solid experience in email marketing, social media management, and content creation.<\/span> <\/span><\/span><\/li>- Knowledge of marketing automation tools and analytics platforms like Google Analytics.<\/span> <\/span><\/span><\/li>- Familiarity with SEO & SEM.<\/span> <\/span><\/span><\/li>- Excellent copywriting and communication skills with attention to detail.<\/span> <\/span><\/span><\/li>- Experience with graphic design tools (Canva, Adobe Suite) is a plus.<\/span> <\/span><\/span><\/li>- Ability to analyze marketing metrics and provide data -driven recommendations.<\/span> <\/span><\/span><\/li>- Self -motivated, creative thinker with a passion for marketing and brand storytelling.<\/span> <\/span><\/span><\/li><\/ul><\/span><\/div><\/span>