Marketing Specialist

About the Role

We are looking for a Paid Marketing Specialist to plan, execute and optimise paid advertising campaigns across multiple digital channels. You will be responsible for driving quality leads, improving campaign performance and delivering measurable business results.

Key Responsibilities

• Plan, set up and manage paid campaigns on major platforms.
• Define campaign goals, target audiences, budgets and bidding strategies
• Continuously monitor and optimise campaigns to improve CTR, conversion rate, cost per lead and ROI
• Write ad copy and work with the design team on creatives and landing pages
• Analyse performance data and prepare regular reports with clear insights and recommendations
• Coordinate with the sales team to review lead quality and improve conversions
• Stay updated on platform changes, industry trends and competitor activity

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field
• 2-3 years of hands-on experience managing paid campaigns
• Proven track record of delivering measurable results, such as lead growth and improved conversions
• Strong analytical and problem-solving skills
• Good communication and teamwork skills
• Ability to manage multiple campaigns and meet deadlines

Preferred Skills

• Experience with B2B lead generation
• Familiarity with CRM tools and marketing automation platforms
• Knowledge of SEO, email marketing or content marketing I will keep this JD for the Paid marketing.