Marketing

Representative responsibilities

• Identify sources of leads for various sizes of markets Enterprise, Mid market and Small
• Generate lead lists based on industry profile, SCAC codes etc
• Telemarketing, email marketing, social media (LI, FB and others as appropriate) and campaign management
• Qualify and prioritize leads
• Review and refine Marketing collateral and refining them (including our web and social media presence), individual product datasheets/slides, value propositions, multimedia content
• Writing Blogs, Newsletters, Press releases, Case Studies and summaries
• Review and refine sales and partnership channels – with VARs, with industry organizations such as NARI, NAHB etc, leveraging our solutions across multiple, diversified vertical sectors
• Working with AppMatch, Influencers, Affiliate Marketing, Magazines, Trade Journals as appropriate
• Scheduling and conducting Breakfast/dinner meetings with customer groups, industry partners
• Scheduling and conducting Educational/thoughtleadership type activities
• Working with Delivery Management and Engineering on easy onboarding of customers through a process of Discovery -> Signup -> Onboard -> Use
• Working with Sales to support sales activities, with Engineering on product roadmaps, feature functions.
• Defining and conducting activities suitable for a ‘Sales Development Rep (SDR) – researching and collecting info on companies, developing mini-pitches
• Defining and conducting activities for inside Sales / Pre Sales – understanding customers; quick-configure products and give access to customers (define these functions for later split off into separate roles – Pre–Sales, Inside sales and SDRs, to be performed by others)
• Track output of activity through specific metrics, UTM link etc
• Engage in /Support Pre-sales activities
• Meeting with prospects, understanding their needs and defining solutions, conducting demos
• Developing proposals based on prospect’s input and our portfolio as the base
• Working with partners and their solutions (Five9, Salesforce, Thoughtspot, Google, AWS, Microsoft etc)

Requirements & Desired Qualifications

• Hands on familiarity and experience with the various responsibilities stated above
• Hands on experience with defining and executing marketing initiatives
• Understanding of software marketing concepts and principles
• Ability to work with multiple development leads and teams, sales, executives and customers
• Technical and/or functional experience in software and technology marketing preferred
• 5-6 years of experience

Please send resume to info@nathanresearch.com