Marketing Manager (US Experience Mandatory)

Designation: Marketing Manager

Key Responsibilities

Strategic & Campaign Planning

• Assist in developing annual and monthly marketing plans across brand portfolios.
• Manage a monthly marketing budget and oversee campaign execution across performance marketing, SEO, social media, loyalty programs, referral programs, online sales, marketing events, brand & government partnerships, marketing automation, CRM, PR, and collaborations.
• Coordinate with internal teams, external partners, and other stakeholders to ensure timely delivery of all marketing initiatives.

Team Coordination & Leadership

• In this role, one is expected to effectively coordinate wth various PoCs and stakeholders both internal and external to the company who may be based remotely and in other time zones.
• Supervise and guide Marketing Executives in daily activities and project execution.
• Ensure alignment between senior management objectives and on-ground implementation.
• Review work outputs from team members to maintain quality and brand consistency.

Cross-Channel Marketing Management

• Oversee digital marketing activities including broadcasting, SEO, paid media campaigns, influencer collaborations, and social media content planning.
• Support loyalty and referral program strategy and implementation.
• Ensure PR activities, award submissions, and brand partnerships are executed smoothly.

Reporting & Analysis

• Review performance reports submitted by executives, ensuring insights are actionable and aligned with business KPIs.
• Present monthly marketing performance summaries to senior management.
• Monitor competitor activities and industry trends.

Brand Governance

• Maintain consistent brand identity across campaigns, touchpoints, and communication channels.
• Ensure all marketing material adheres to guidelines and quality standards.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Experience working with remote teams, and for stakeholders in the USA.
• 5–8 years of marketing experience, including at least 3–4 years in the USA (or for B2C clients in the USA) and 1–2 years in a supervisory role.
• Strong understanding of multi-channel marketing, digital tools, and brand management.
• Excellent communication, coordination, and project management skills.

Pay: ₹900,000.00 - ₹1,400,000.00 per year

Benefits

• Health insurance
• Paid time off
• Provident Fund

Work Location: In person