Marketing Manager

Position Purpose

Drive demand generation, product marketing, sales enablement, and market visibility onsite gas generation solutions.

Preferred Candidate Profile

• Engineering degree desirable.
• 10+ years in B2B industrial marketing.
• Strong experience in lead generation, CRM, digital marketing, product marketing and exhibitions.

Key Responsibilities

Lead Generation & Pipeline Development (40%): Generate qualified opportunities and support pipeline growth.

Product Marketing (20%): Develop marketing plans, product positioning, value propositions and marketing collateral.

Digital Marketing & Content (15%): Manage website, SEO, LinkedIn campaigns and content.

Industry Events & Brand Building (10%): Coordinate exhibitions, webinars and customer engagement.

Sales Enablement (10%): Provide presentations, bid support and ROI tools.

Market Intelligence (5%): Track competitors, trends and market opportunities.

Key Performance Indicators (KPIs)

• Marketing-sourced pipeline value
• Marketing-influenced revenue
• Qualified opportunities generated
• Lead-to-opportunity conversion rate
• Cost per qualified lead
• Website conversion rate
• Event ROI
• New segment penetration Preferred Candidate Profile
• MBA preferred; Engineering degree desirable.
• 10+ years in B2B industrial marketing.
• Strong experience in lead generation, CRM, digital marketing, product marketing and exhibitions.