Marketing Manager

Company: Fortune Panel System (India) Pvt Ltd (Construction Equipment)

Location: Mehsana, Gujarat

Department: Sales & Marketing

Employment Type: Full-Time

Job Summary

We are looking for a dynamic and result-oriented Marketing Manager to lead the company's marketing initiatives and support business growth in the construction equipment and industrial automation sector. The ideal candidate will be responsible for developing marketing strategies, generating quality business leads, strengthening the company's brand presence, and coordinating with the sales team to increase market share.

Educational Qualification

MBA in Marketing or equivalent from a recognized university.

Experience

Minimum 2 to 3 years of relevant experience in B2B marketing, preferably in the construction equipment, electrical panel manufacturing, industrial automation, or engineering industry.

Required Skills

Strong understanding of B2B marketing and industrial sales.

Excellent communication, presentation, and negotiation skills.

Knowledge of digital marketing, social media, and online branding.

Experience in lead generation and customer relationship management (CRM).

Ability to conduct market research and competitor analysis.

Proficiency in MS Office (Excel, PowerPoint, Word).

Strong analytical and problem-solving abilities.

Good organizational and project management skills.

Willingness to travel for customer visits, exhibitions, and marketing events.

Roles & Responsibilities

• Develop and implement marketing strategies to promote the company's products and services.
• Identify new business opportunities and generate qualified leads through various marketing channels.
• Conduct market research to understand customer needs, industry trends, and competitor activities.
• Support the sales team by providing marketing materials, presentations, and promotional campaigns.
• Build and maintain relationships with OEMs, dealers, consultants, contractors, and key customers.
• Plan and execute digital marketing campaigns, including social media, email marketing, and website promotions.
• Coordinate participation in industrial exhibitions, trade fairs, seminars, and customer events.
• Prepare company brochures, product catalogs, presentations, and promotional content.
• Manage branding activities and ensure consistent corporate identity across all marketing platforms.
• Monitor marketing campaign performance and prepare periodic reports with recommendations for improvement.
• Coordinate with design, production, and technical teams for product launches and

promotional activities.

• Handle customer inquiries and ensure timely follow-up with the sales team.
• Develop and maintain marketing databases and customer records.
• Prepare annual marketing plans and budgets in line with business objectives.
• Assist management in developing pricing strategies and promotional offers.
• Achieve assigned marketing targets while maintaining high customer satisfaction.

Key Competencies

• Strategic Marketing Business Development
• Lead Generation Brand Management
• Digital Marketing Market Research
• Customer Relationship Management (CRM) Communication & Presentation Skills
• Negotiation Skills Analytical Thinking
• Team Collaboration Time Management

Preferred Candidate Profile

• MBA (Marketing) with 2–3 years of relevant experience.
• Experience in B2B industrial products, electrical panels, automation systems, construction equipment, or engineering products will be preferred.
• Strong interpersonal skills with the ability to build long-term customer relationships.
• Self-motivated, target-oriented, and capable of working independently.
• Proficiency in English, Hindi, and Gujarati will be an added advantage.
• Willing to travel as required for business development and customer meetings.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

• Paid time off
• Provident Fund

Work Location: In person