Marketing Manager (Branding And Communication) For Hygiene Solutions (B2B Customers), Mumbai

Role: MarketingDesignation: Marketing Manager

Gender: Male/ Female

Years of experience required: Minimum 8-10 years of work experience as an individual contributor in Marketing Communication

Role Summary

 Develop, execute and drive the marketing and communication strategies for the Company.

 Report the effectiveness of these strategies to the management.

Detailed Responsibilities

 Developing and Executing Communication Strategies: o Formulate and implement marketing communication plans aligned with business objectives.

o Collaborate with cross-functional teams to ensure consistent messaging across all channels.

 Coordinating with External Agencies

o Collaborate closely with external marketing and advertising agencies to execute campaigns effectively.

o Provide clear briefs and guidelines to agencies, ensuring deliverables meet brand standards.

o Monitor agency performance and provide feedback for continuous improvement.

 Overseeing Strategy Implementation

o Ensure the successful execution of marketing strategies by coordinating with internal teams.

o Monitor and evaluate the effectiveness of campaigns, making adjustments as needed.

 Database Marketing

o Develop and implement database marketing strategies to effectively reach and engage target audiences.

o Utilize customer data to personalize communication and enhance marketing effectiveness.

 Online & Offline Marketing

o Lead digital marketing efforts, including social media campaigns, email marketing, and online content creation.

o Collaborate with digital agencies to optimize online presence and analyze performance metrics.

o Plan and execute offline marketing initiatives, including events and traditional advertising.

 Brand Management

o Uphold and enhance the organization's brand identity.

o Ensure consistent brand messaging across all communication channels.

o Coordinate with creative agencies for brand development and adherence.

 Internal Communication

o Develop and implement internal communication strategies to engage and inform employees.

o Collaborate with internal stakeholders to ensure a unified organizational message.

 Market Research

o Stay informed about industry trends, competitors, and market dynamics.

o Conduct market research to identify opportunities and challenges.

Qualification (Minimum): Bachelor’s degree in Marketing, Communications, Journalism or related field

Additional Qualification

 PGDM / MBA in Marketing ( A Grade Institutions )

 Excellent communications skills both written and verbal

 Experience with various advertising campaigns in B2B

Institutes Preferred (A Grade): IIM (Ahmedabad, Hyderabad, Bangalore, etc), SPJIMR, Symbiosis, NMIMS, Xaviers, JBIMS, etc.

Skills

 Expert in Microsoft Office (PowerPoint, Excel and Word)

 Proficiency in written/spoken English

 Creative thinker with a strategic mindset.Good content developer

 Experience with Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Canva

 Experience of creating Infographics, Image videos

Competencies Required

 Strong written and verbal communication skills.

 Experience in coordinating activities with external agencies.

 Ability to manage multiple projects simultaneously and meet deadlines.

 We are a values-driven organization with a perfect work-life balance and one of the industry's lowest attrition.

 We work in a dynamic business organization where we adapt ourselves to the needs of the business.

 We promote and encourage accountability and entrepreneurial spirit.