Marketing Manager Bengaluru (India)

Maersk is looking for an individual with robust marketing and communication skills, teamwork, and strong drive to join our Indian Sub-Continent, Middle East, and Africa (IMEA) marketing team as marketing manager. With a robust background in Product Marketing / Digital Marketing preferably from a B2B business and experience building effective multi-channel campaigns, including social media, other digital, and traditional channels. This is an exciting career opportunity to work in a multinational, Global 500 company that makes global trade happen. At Maersk we go the extra mile to service our customers in the best possible way. We work hard to build and strengthen relationships with customers, making sure we understand their business drivers so we can continuously improve co-operation, processes and outcomes. We provide end-to-end transportation to almost anywhere in the world. And, with 30,000 employees in 114 countries, we combine our global network with local expertise to increase the reliability of your deliveries, whether they travel by sea or over land so if you have what it takes to be successful come and work with us This position provides the right candidate a great chance to make a positive difference on the organization and the customer experience. LOCATION FLEXIBLE ACROSS IMEA Key responsibilities Create marketing strategy for different customer verticals and segments in line with regional business priorities and marketing data/benchmarks. Identify and optimize customer buying journeys as part of vertical campaigns with the objective to increase “share of wallet” of existing customers and to reach and convert new prospects Utilize understanding of target customer’s industry, needs, and challenges, to develop compelling content that drives customers down the funnel Identify right activation channels based on target customer and buying journey Collaborate with cross-functional stakeholders to plan and activate campaigns, as well as support