Marketing Head

Company Description FPL AUTOMOBILES PRIVATE LIMITED is an automotive company headquartered in Chennai, Tamil Nadu, India, with operations that support customers across regional markets. The organization focuses on delivering reliable automotive products and services, emphasizing quality, customer satisfaction, and long-term relationships. As the company grows, it is strengthening its presence in key cities, including Ludhiana, to better serve local customers and partners. Team members join a dynamic environment that values integrity, performance, and continuous improvement. The company offers opportunities to contribute to strategic initiatives and shape its brand within the competitive automotive sector.

Role Description The Marketing Head will lead the overall marketing strategy and execution for FPL AUTOMOBILES PRIVATE LIMITED in Ludhiana, aligning brand positioning with business objectives. This full-time, on-site role includes developing and implementing marketing plans, overseeing campaigns across digital and traditional channels, and managing local promotional activities and events. The Marketing Head will analyze market trends, customer behavior, and competitor activity to identify growth opportunities and refine messaging. Daily responsibilities include collaborating with sales and operations teams, managing budgets, guiding creative development, and ensuring consistent brand communication across all touchpoints. The role also involves tracking performance metrics, preparing reports for leadership, and driving initiatives that enhance customer engagement and support revenue growth.

Qualifications

• Strong leadership and team management skills, with experience guiding cross-functional marketing initiatives and collaborating effectively with sales and operations.
• Expertise in marketing strategy and planning, including brand positioning, campaign development, and go-to-market execution in automotive or related industries.
• Proficiency in digital and traditional marketing channels, such as social media, search, email, outdoor, print, and event marketing, with a focus on measurable outcomes.
• Solid analytical and problem-solving skills, including the ability to interpret market research, customer insights, and performance data to inform decisions.
• Excellent communication and presentation abilities, with strong skills in written content, storytelling, and stakeholder engagement.
• Proven experience managing marketing budgets, negotiating with vendors, and optimizing spend for maximum impact.
• Bachelor’s or master’s degree in Marketing, Business Administration, or a related field; significant relevant experience may be considered in lieu of advanced degrees.
• Previous experience in the automotive sector or retail/distribution environments is highly beneficial, especially in regional or city-level marketing leadership roles.
• Comfort working on-site in Ludhiana, with the ability to engage directly with local customers, partners, and internal teams.