Marketing Communication Executive – POP Branding

Ruchira Green Earth, maker of Akira lithium-ion batteries for E-Rickshaw, E-Scooter, E-Cycle, Solar, Telecom and ESS applications, is expanding its dealer and retail network.

Position: Marketing Communication Executive – POP Branding

Experience: 2-4 years of experience

Qualification: Graduate BBA/MBA (Marketing))

Location: Yamuna Nagar, Haryana

Key Responsibilities

• Plan and execute POP branding across dealer and retail outlets, covering standees, posters, danglers, display units, shop signage and counter-top stands, in line with sales priorities and product launches.
• Build the POP rollout calendar and define specifications, quantities and priorities by region and dealer tier.
• Brief designers, review artwork for brand compliance and print readiness, and ensure consistency across all POP formats.
• Source, negotiate with and coordinate printing, fabrication and signage vendors; compare quotations, check samples and track delivery timelines.
• Ensure timely and correct installation at retail locations, working with field sales teams; collect installation proof and maintain a branding tracker.
• Audit branded outlets and monitor branding effectiveness through coverage, compliance, cost per outlet and sales uplift; prepare periodic MIS reports.
• Resolve on-ground issues such as damaged material, space constraints and dealer concerns, and gather dealer feedback to improve future POP formats.
• Manage the POP budget, inventory and vendor invoices.
• Support dealer meets, exhibitions, launches and BTL campaigns, coordinating with Sales, Design, Procurement and Accounts

Skills Required

• Working knowledge of POP materials, signage, printing and fabrication; basic costing and vendor negotiation.
• Ability to give clear feedback on design files (familiarity with Canva / CorelDRAW / Adobe tools is a plus); good command of MS Excel and PowerPoint.
• Strong planning, follow-up and attention to detail; good communication in English and Hindi.
• Comfortable coordinating with multiple stakeholders and meeting tight deadlines

Preferred

• Prior experience in marketing, branding or BTL activities at an EV, lithium-ion battery, solar or related energy-storage manufacturing company (E-Rickshaw, E-Scooter, inverter or telecom battery segment)
• Hands-on experience with branding rollouts across North India, especially Haryana, Punjab, Delhi NCR and UP
• Existing relationships with printing, flex, acrylic, signage or fabrication vendors in the region
• Experience running dealer meets, exhibitions or product launches
• Willingness to travel to dealer locations for audits and installations; own two-wheeler is an advantage

Interested candidates can share their resumes on

komalruchiragreenearth@gmail.com