Marketing & Brand Lead, Skykart

Marketing Lead – Skykart

Location: Pune

Experience: 1–3 years

CTC: ₹5–7 LPA

Work Type: Full-time

About Skykart

Skykart is India’s drone superstore, offering drones, FPV gear, cameras and creator equipment.

We are building a growing D2C business in a category that brings together technology, creators, photography and drones. We are looking for a hands-on Marketing Lead who wants to take real ownership of marketing and help build the function from the ground up.

About the Role

This is not a role where you will only coordinate with agencies or manage social media calendars.

You will work directly with the founders and take ownership of the day-to-day marketing activities that drive visibility, traffic and sales.

You do not need to be an expert in every marketing channel. What matters most is that you have personally executed paid marketing, understand marketing numbers and are comfortable taking ownership of outcomes.

What You’ll Do

Plan, launch and optimise Meta and Google paid campaigns

Track campaign performance and understand metrics such as CTR, CPC, CPA, conversions and ROAS

Manage and improve website content, product pages and landing pages

Support SEO through keyword research, on-page optimisation and content improvements

Write or improve ad copy, product copy, promotional content and other customer-facing content

Plan and execute WhatsApp and email marketing campaigns

Manage and improve marketplace product listings

Track weekly marketing numbers and share clear insights on what is working and what needs to change

Work closely with the founders on campaigns, offers, launches and growth initiatives

Identify opportunities, test ideas and take action without waiting for detailed instructions

What We’re Looking For

1–3 years of relevant marketing experience, preferably in D2C, e-commerce, consumer brands or startups

Hands-on experience running Meta Ads, Google Ads or other paid campaigns

Ability to explain campaigns you have personally managed, including the objective, budget, approach and results

Good understanding of digital marketing metrics and performance

Strong written communication and the ability to write content that supports sales

Comfortable working across multiple marketing activities rather than being limited to one channel

A practical, execution-focused approach with a strong sense of ownership

Comfortable working in a fast-moving environment where priorities can change quickly

Good to Have

Shopify or other e-commerce platforms

Google Analytics / GA4

Google Search Console

SEO tools

Email and WhatsApp marketing platforms

Amazon, Flipkart or other marketplaces

Performance marketing for D2C products

Why This Role?

Work directly with the founders

Get hands-on experience with real marketing budgets and real business outcomes

Build and improve the marketing function from the ground up

Work across performance, content, e-commerce and growth

Have visible ownership and room to experiment, learn and grow

This role is a good fit for someone who enjoys building and executing, not just coordinating.