Marketing Analytics Manager

Hiring: Marketing Analytics Manager

Department: Marketing

Reporting To: Group CMO / Head of Marketing

Experience: 5–8 Years

Employment Type: Full-Time

Location: Noida, Uttar Pradesh, India

• Role Overview

The Marketing Analytics Manager will lead marketing data analytics, performance reporting, campaign measurement, and marketing technology operations for GBG Group. The role will focus on tracking marketing performance, optimising lead generation, improving conversion rates, and providing data-driven insights to support business growth across GBG EV and GBGX.

• Key Responsibilities
• Develop and maintain marketing dashboards and reports to track campaign performance, lead generation, conversions, and ROI.
• Monitor performance across Meta Ads, Google Ads, website traffic, organic social media, and other marketing channels.
• Track the complete lead lifecycle from lead generation to qualification, sales conversion, and closure.
• Analyse CPL, CAC, CTR, conversion rates, ROAS, lead quality, and channel-wise performance.
• Build consolidated reporting systems for Marketing, Pre-Sales, Sales, and business leadership.
• Identify lead leakage, funnel bottlenecks, underperforming campaigns, and opportunities for optimisation.
• Integrate and maintain marketing data across Salesforce CRM, advertising platforms, websites, and other relevant systems.
• Establish lead attribution, campaign tracking, UTM standards, and data quality processes.
• Collaborate with Performance Marketing and Brand Managers to improve campaign effectiveness and marketing budgets.
• Prepare weekly, monthly, and quarterly performance reports with actionable business recommendations.
• Manage marketing analytics tools, reporting automation, and data visualisation systems.
• Coordinate with IT and CRM teams to improve data integration, tracking accuracy, and reporting reliability.
• Required Qualifications & Experience
• Bachelor's degree in Business Analytics, Statistics, Marketing, Economics, Data Science, or a related field.
• 5–8 years of experience in marketing analytics, digital analytics, business intelligence, or performance reporting.
• Strong experience in marketing funnel analysis, campaign attribution, and lead conversion reporting.
• Hands-on experience with Salesforce CRM and digital advertising analytics.
• Experience building dashboards and automated reports for management decision-making.
• Technical Skills
• Analytics: Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, Google Ads.
• CRM & Marketing Technology: Salesforce CRM, lead tracking, campaign attribution, and data integration.
• Reporting & Visualisation: Tableau, Power BI, or equivalent BI tools.
• Data Analysis: Advanced Excel and Google Sheets; SQL preferred.
• Tracking & Automation: UTM management, conversion tracking, reporting automation, and data quality monitoring.
• Key Competencies
• Strong analytical and problem-solving skills.
• Commercial understanding of lead generation and sales funnels.
• Data interpretation and insight generation.
• Attention to detail and data accuracy.
• Cross-functional coordination and stakeholder management.
• Ability to communicate complex findings in a clear, actionable format.
• Key Performance Indicators (KPIs)
• Accuracy and timely delivery of marketing dashboards and reports.
• Reliability of lead attribution and campaign tracking.
• Visibility into channel-wise CPL, CAC, ROAS, and conversion rates.
• Improvement in lead quality and marketing funnel conversion insights.
• Reduction in reporting errors and manual reporting effort.
• Identification of lead leakage and funnel inefficiencies.
• Timely delivery of actionable recommendations to marketing leadership.
• Data completeness and integration quality across marketing platforms and Salesforce CRM.
• Reporting Structure

Reports to: Group CMO / Head of Marketing.

Works closely with: Performance Marketing Manager, Brand Managers – GBG EV and GBGX, Pre-Sales Team, Sales Team, CRM Team, and IT Team.

Team managed: Marketing Data Analysts, Reporting Executives, or Analytics Resources, as assigned.

• Candidate Application Requirements

Candidates must submit

• An updated resume.
• Details of analytics and reporting tools used.
• Examples of marketing dashboards or reports.
• Measurable examples of how their analysis improved campaign performance or business outcomes.