Manager-Social Media (Zoya)

Job Requirements

Job Description: Social Media & Content Manager – ZOYA

We are looking for a culturally attuned, creatively driven Social Media &

Content Manager to own and elevate Zoya’s digital footprint and creative

asset production.

This is a high-impact role demanding a rare blend of luxury brand

sensibility, editorial taste, and data-informed thinking. Beyond managing Zoya's

social media channels, you will be the primary anchor for the brand’s visual

storytelling—overseeing the end-to-end content creation pipeline. From defining

the creative direction of Content Development Projects to leading on-set shoots and delivering final polished assets for our social, website, and product catalogs, you will serve as the premier visual and tonal guardian for the brand.

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KEY RESPONSIBILITIES

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• SOCIAL MEDIA STRATEGY & PRESENCE MANAGEMENT
• Own and manage Zoya's social media presence end-to-end across Instagram,

Facebook, Pinterest, YouTube, LinkedIn, and emerging luxury-forward platforms.

• Develop and execute a cohesive social media strategy aligned with overall

brand campaigns, seasonal collection launches, boutique openings, and

cultural moments.

• Maintain and evolve the brand's visual identity and tonal consistency across every touchpoint — ensuring each post reflects Zoya's luxury positioning.
• Stay ahead of platform algorithm changes, feature rollouts, and format innovations to keep the brand's approach fresh yet on-brand.
• CREATIVE CONTENT PRODUCTION & SHOOT MANAGEMENT
• Anchor and define the strategic direction for all content creation

requirements

• Proactively identify, onboard, and manage a network of external

creative talent, including photographers, videographers, creative directors,

stylists, prop designers, and models.

• Lead and oversee pre-production, on-set execution, and post-production for

all brand shoots to ensure the timely delivery of high-end content pieces tailored for distinct touchpoints, including thematic content, Product Content, Digital & Web Content

• CONTENT CALENDAR & COMMUNITY MANAGEMENT
• Build, manage, and maintain a highly detailed monthly and quarterly content

calendar in close collaboration with internal creative, PR, retail, and

merchandising teams.

• Work closely with the designated Social Media Agency to oversee the daily

production and publishing of high-quality social content—including static posts,

high-production Reels/short-form video, carousels, stories, and long-form

video features.

• PERFORMANCE TRACKING & ANALYTICS
• Define, monitor, and report on key social media performance indicators—including

organic reach, engagement rates, follower growth, share of voice etc.

• Present polished monthly and campaign-level performance reports to senior

leadership, turning metrics into actionable creative and strategic recommendations.

• TREND INTELLIGENCE & INNOVATION
• Maintain a sharp pulse on global and domestic social media trends, emerging

platforms, cultural movements, art, design, and luxury industry shifts.

• Constantly pitch fresh, boundary-pushing content concepts, interactive formats,

and experimental platform tactics to keep Zoya at the absolute forefront of

luxury digital storytelling.

Work Experience

• 3–5 years of dedicated experience in social media management and/or creative content

Production

• A deep, intuitive, and uncompromising understanding of luxury brand aesthetics
• Experience directing shoots, briefing creative teams, managing

production budgets, and collaborating directly with photographers and stylists.

• Strong understanding of social media trends, platform dynamics, native content

formats, and high-net-worth (HNW) audience behaviors across Instagram, YouTube,

Pinterest, and LinkedIn.

• Exceptional project management and organizational skills—comfortably juggling

multiple shoots, agency partners, post-production timelines, and stakeholders

simultaneously.

NICE-TO-HAVE

• Background or keen interest in fine jewellery, couture fashion, art history, or

design.

• Experience working with or within a global luxury maison