Manager Martech & CRM

Key Responsibilities

• Create and manage campaign calendars, customer journeys, and experience roadmaps.
• Own end-to-end execution of customer experiences across Push, SMS, WhatsApp, Email, and other digital channels.
• Coordinate with creative and martech agencies for campaign planning, creative development, execution, and reporting.
• Drive cross-functional coordination with Marketing, Technology and Operations teams.
• Manage manual operational activities required for campaign deployment and delivery.
• Monitor campaign performance and recommend optimizations based on customer insights and business outcomes.
• Responsible for increasing resort occupancy, member referrals and FIT direct booking business. Required Skills & Experience
• Hands-on experience with Clever Tap, MO Engage, Salesforce Marketing Cloud, or similar platforms.
• Strong understanding of Push Notifications, SMS, WhatsApp, Email, and lifecycle marketing.
• Experience with analytics tools such as Google Analytics, Mixpanel, or equivalent platforms.
• Good knowledge of Martech ecosystems, event tracking, customer data flows, APIs, and integrations.
• Strong project management, stakeholder management, and communication skills.
• Ability to manage multiple campaigns and priorities simultaneously.

Preferred Profile

• 5–8 years of experience in CRM, Martech, Customer Engagement, or Digital Marketing.
• Experience in BFSI, Fintech, Loyalty, or Retention Marketing preferred.