Manager – Marketing & Digital Initiatives (industrial B2B)

Position Title

Manager – Marketing & Digital Initiatives

Reporting To

Founder & CEO / FCEO

Compensation

Rs 4-8 LPA

Location

Navi Mumbai

Role Purpose: Lead marketing, digital transformation, CRM, analytics, AI adoption, and sales enablement initiatives to drive business growth for a B2B industrial products organization

.Candidate Requirement

sEducation: BE / BTech and/or MBA in Marketing or Digital Business; certifications in Digital Marketing, AI, or Analytics desirable

.Experience: 3–6 years overall experience, including team leadership exposure; B2B industrial products, engineering products, manufacturing, or industrial distribution experience preferred

.Key Responsibilitie

s1. Marketing Strategy & Brand Visibilit

• yDevelop and execute annual marketing plans aligned with business growth objectives
• .Manage campaigns, brand communication, technical content, brochures, videos, presentations, success stories, exhibitions, events, webinars, PR, and media engagement
• .Coordinate with external agencies, designers, content creators, and digital partners

.2. Digital Growth & Sales Enablemen

• tDrive qualified lead generation through IndiaMart, Google Ads, LinkedIn, YouTube, social media, email marketing, SEO, SEM, and industry portals
• .Improve lead tracking, nurturing, marketing automation, structured sales funnels, conversion rates, and campaign performance
• .Manage website strategy, content, search visibility, engagement, traffic, and digital performance metrics

.3. Digital Transformation, CRM & Customer Experienc

• eCreate and implement the Digital Transformation Roadmap across sales, operations, customer service, and internal processes
• .Implement and enhance CRM systems, customer engagement programs, retention initiatives, journey maps, and digital engagement strategies
• .Build systems for voice-of-customer feedback, customer satisfaction tracking, and customer analytics

.4. Analytics, AI & Business Intelligenc

• eDevelop dashboards and track marketing, sales, campaign, customer, and business performance KPIs
• .Use analytics to generate actionable insights, improve campaign effectiveness, and support leadership reporting
• .Identify and deploy AI-based solutions for lead generation, customer communication, content creation, forecasting, and process automation

.5. Team Leadership & Cross-Functional Collaboratio

• nBuild and manage the Marketing & Digital Initiatives team
• .Manage internal digital resources and external agencies
• .Foster collaboration across Sales, Operations, HR, and Technical teams to support business prioritie

s

Requiremen

tsCandidate Requiremen

tsEducation: BE / BTech and/or MBA in Marketing or Digital Business; certifications in Digital Marketing, AI, or Analytics desirabl

e.Experience: 3–6 years overall experience, including team leadership exposure; B2B industrial products, engineering products, manufacturing, or industrial distribution experience preferre

d.