Digital Marketing Specialist SEO, Paid Media, Social & E-Commerce

Digital Marketing Specialist SEO, Paid Media, Social & E-Commerce

Location: Chandigarh / Mohali only

Employment Type: Full-Time

Working Hours: 9:00 AM 6:00 PM U.S. Eastern Time (EST/ET)

Company: U.S.-Based Multi-Business Group

We are looking for a highly capable Digital Marketing Specialist based specifically in Chandigarh or Mohali to manage and grow the digital presence of multiple U.S.-based businesses.

This is a broad, hands-on marketing role covering SEO, social media marketing, email marketing, SMS marketing, paid advertising, content creation, website management, e-commerce maintenance, and digital campaign execution.

We are looking for someone who can take ownership of day-to-day digital marketing activities across multiple businesses, manage different platforms, keep websites and online content current, and work closely with the team on product and inventory-related updates whenever required.

Working Hours

This position requires the selected candidate to work according to U.S. Eastern Time business hours: 9:00 AM to 6:00 PM ET, Monday through Saturday.

Candidates must be fully comfortable working these hours from India on a consistent basis. The schedule will correspond to evening/night hours in Chandigarh/Mohali and may shift by approximately one hour during the year due to U.S. daylight saving time.

Key Responsibilities

Plan, manage, and execute digital marketing activities across multiple businessesDevelop and implement SEO strategies to improve organic rankings, website traffic, and local visibilityPerform keyword research, competitor analysis, on-page SEO, local SEO, content optimization, and basic technical SEOManage and optimize Google Business ProfilesMonitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platformsManage social media marketing across platforms such as Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms required by the companyCreate and maintain social media content calendarsDesign and publish posts, promotional graphics, banners, reels, videos, and other digital contentMonitor engagement, audience growth, and campaign performanceManage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, Meta Ads Manager, and other paid media platforms required by the companyCreate campaign strategies, audiences, advertisements, promotional offers, and landing pagesMonitor advertising budgets and optimize campaigns based on performanceTrack metrics such as traffic, leads, conversions, CPC, CTR, ROAS, and salesManage email marketing campaignsManage SMS marketing campaignsBuild promotional campaigns, automated flows, customer retention campaigns, announcements, and seasonal marketingMaintain marketing calendars and coordinate promotions across multiple businessesWebsite & E-Commerce Management

Maintain and update company websites and e-commerce platformsKeep website content, promotions, banners, images, pricing, and product information accurate and currentReview websites regularly for outdated content, incorrect pricing, broken links, missing images, or other issuesUpdate product listings, descriptions, images, categories, promotional information, and other website contentCoordinate website updates with the internal teamSupport product and inventory updates whenever required by the businessWork with the team to add or update inventory, product information, pricing, images, descriptions, and related data across company systemsInventory and catalog responsibilities are considered part of the role and should be handled whenever needed as part of normal team operationsWordPress & Technical Skills Strong Advantage

Candidates with website management experience will receive strong preference.

Experience with the following is highly desirable

WordPressWooCommerceWebsite page buildersWebsite content managementPlugin managementBasic website troubleshootingHTMLCSSBasic JavaScriptBasic coding or development experienceLanding page creationWebsite speed and performance optimizationBasic technical SEOThe ability to independently make basic website changes without relying on a developer for every update will be a major advantage.

Required Skills & Experience

Candidates should have strong practical experience in several of the following areas:

Digital MarketingSEOLocal SEOSocial Media MarketingPaid AdvertisingGoogle AdsMeta AdsFacebook & Instagram MarketingEmail MarketingSMS MarketingContent MarketingGraphic DesignWebsite ManagementE-Commerce ManagementProduct Catalog ManagementGoogle Business Profile ManagementMarketing AnalyticsIdeal Candidate

We are looking for someone who

Is currently based in Chandigarh or MohaliIs fully comfortable working 9:00 AM6:00 PM U.S. Eastern TimeCan manage multiple businesses and marketing platforms at the same timeHas strong hands-on digital marketing experienceUnderstands both organic and paid marketingCan independently execute campaigns, not .