MANAGER - MARKETING (AP Global)

Location

Mumbai, MH, IN

Areas of Work: International Job Id: 15306

External Job Description

Job Purpose

 Lead brand and product marketing for premium & luxury paint categories across GCC (UAE, Oman, Bahrain, Qatar) / South Asia (SriLanka, Bangladesh), shaping propositions that balance consumer insight, category growth, and regional market dynamics.

 Translate consumer and competitive insights into product innovation, brand architecture, and differentiated market positioning.

 Drive integrated campaigns and activations that strengthen brand equity, scale category relevance, and deliver measurable business outcomes.

 Build advocacy across contractors, influencers, and retail networks through structured engagement, content, and capability building.

 Partner with cross-functional teams (Sales, R&D, Technology, Retail, Digital) to ensure seamless execution and long-term category leadership.

Business Responsibility Areas

Insight Mining

• Conduct structured consumer, influencer, and competition studies to identify product gaps.
• Translate insights into briefs for new developments and category improvements.
• Partner with technology and unit marketing to refine, validate, and roll out product improvements and developments.

Campaign Planning & Brand Building

• Lead annual and quarterly campaign planning across interior and exteriors product category along with Beautiful Home Painting service.
• Drive local brand storytelling and campaign execution across the Units through ATL/BTL, in-shop visibility, and digital activations.
• Develop & deploy toolkits, content decks, and in-shop collaterals to support unified messaging.

Category Establishment & Proposition Development

• Define differentiated propositions for premium & luxury interiors and exteriors paints.
• Develop GTM frameworks and onboarding modules for unit teams to ensure readiness.
• Strengthen brand architecture with clear role articulation across product ladders.

Influencer & Contractor Engagement

• Design & develop structured engagement with contractors, applicators, and influencers to drive advocacy and recommendation.
• Drive loyalty programs, retail activations, and demo formats to influence conversion.
• Partner with influencers to amplify brand narratives in both retail and digital ecosystems.

Cross-Functional Collaboration

• Collaborate with Sales, R&D, Technology, Retailing, and Digital Marketing teams to drive execution excellence.
• Work with central and unit marketing teams for aligned category campaigns.
• Partner with agencies (media, creative, digital) to deliver impactful rollouts.

Capability Building

• Conduct structured training for sales and marketing teams.
• Equip frontline with simplified collaterals, product demo tools, and reference kits.
• Ensure retail readiness with effective content deployment and tracking of adoption.

Education Qualifications

MBA/PGDM from Tier 1 B-school

Work Experience

Minimum of 2-3 years of brand management or product marketing experience (preferably paints, coatings, or Consumer Goods).