Manager - International Expansion

Job Description – Manager, International Expansion

Location: Pune (Work from Office)

Department: International Business

Working Days: 6 Days a Week

About Frido

Frido is a Pune-based mobility and wellness brand dedicated to improving the way people move, sit, walk, and live. Our product portfolio includes ergonomic chairs, electric wheelchairs, mobility scooters, cushions, pillows, footwear, and other wellness solutions. As we continue our growth journey, we are looking for a dynamic professional to lead our international business expansion.

Role Overview

The Manager – International Expansion will be responsible for identifying, developing, and scaling Frido's presence across international markets. The role involves market research, distributor development, export sales, strategic partnerships, international marketplace management, and driving revenue growth across key geographies.

Key Responsibilities

• Develop and execute Frido's international expansion strategy.
• Identify high-potential countries, market opportunities, and growth segments.
• Build and manage relationships with distributors, dealers, importers, and channel partners.
• Drive export sales for Frido's mobility, ergonomic, and wellness product portfolio.
• Develop go-to-market strategies for new international markets.
• Manage partnerships with global distributors and healthcare channels.
• Coordinate with regulatory and compliance teams to ensure smooth market entry.
• Work closely with Supply Chain, Operations, Finance, and Marketing for international business execution.
• Lead pricing strategy, product positioning, and competitive benchmarking across markets.
• Explore opportunities on international B2B and B2C marketplaces such as Amazon Global, Noon, Walmart Marketplace, etc.
• Participate in international trade fairs, exhibitions, and networking events.
• Track market trends, customer insights, competitor activities, and business performance.
• Achieve international sales and revenue targets.

Required Skills

• International Business Development
• Export Sales
• Distributor & Channel Management
• Global Market Research
• Strategic Partnerships
• International Negotiation
• Market Entry Strategy
• Cross-functional Stakeholder Management
• Commercial & Pricing Strategy
• International Trade & Export Documentation
• Strong Presentation & Communication Skills
• Advanced Excel & CRM Tools

Preferred Experience

• 7–10 years of experience in International Business Development, Export Sales, or Global Expansion.
• Experience in consumer products, healthcare, medical devices, ergonomic furniture, wellness products, or mobility solutions.
• Proven experience in expanding business across regions such as the Middle East, Southeast Asia, Europe, North America, or Africa.
• Experience managing distributors and international channel partners.
• Knowledge of export regulations, logistics, and international trade practices.

Qualification

• Bachelor's degree in Business, Engineering, Healthcare, or a related field.
• MBA in International Business, Marketing, or Sales preferred.

Key Performance Indicators (KPIs)

• International revenue growth
• New countries launched
• Distributor/channel partner acquisition
• Export order value
• Market expansion projects completed
• Partner retention and satisfaction
• International gross margin
• Sales forecast accuracy

Why Join Frido?

• Opportunity to build Frido's global presence from India.
• Work with an innovative and fast-growing mobility and wellness brand.
• High ownership role with strategic business impact.
• Collaborative and entrepreneurial work culture.