Manager - Digital Marketing and PR & Branding

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Application for Manager - Digital Marketing and PR & Branding

Location: Pune, Maharashtra

Experience: 3-7 Years

Practical experience in Google Ads, Meta Ads, SEO tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.). • Strong understanding of digital funnels, branding, and audience behaviour. • Excellent communication and presentation skills. • Ability to work independently and take ownership of results.

Qualification: Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, Marketing, Branding, or related field.

Salary: As per industry standards

Description

• Performance Marketing – Meta & Google Ads
• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
• Hands-on experience in lead generation, remarketing, and conversion optimization.
• Manage campaign budgets, targeting, creatives, and A/B testing.
• Track ROI, CPL, CAC, and prepare performance reports.
• Experience in B2B campaigns will be an added advantage.
• SEO – On-Page & Off-Page Optimization
• Strong working knowledge of on-page SEO, technical SEO basics, and content optimization.
• Execute off-page SEO strategies, including backlink generation and outreach.
• Proven experience in improving website rankings within 6 months.
• Keyword research, competitor analysis, and SEO audits.
• Ability to collaborate with content teams for SEO-driven blogs and landing pages.
• PR, Branding & Social Media Management
• Plan and execute brand visibility and PR initiatives.
• Coordinate press releases, articles, and external media opportunities.
• Manage social media posting calendars (LinkedIn, Instagram, Facebook).
• Create content ideas aligned with brand tone and business objectives.
• Strengthen brand recall and positioning through consistent messaging.