Manager Data Scientist (Hyderabad)

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. We help organisations solve complex business challenges by combining deep domain understanding with up-to-date data and AI capabilities. Our teams work across strategy, analytics, engineering, and product delivery to create scalable, high-value solutions that improve decision-making, efficiency, and growth.

Job Description

We are seeking a highly skilled and experienced Manager Data Scientist with expertise in Media Mix Modeling (MMM) to lead advanced analytics initiatives and drive data-driven marketing effectiveness strategies. The ideal candidate will combine strong technical expertise with leadership capabilities to manage projects, mentor teams, and partner with business stakeholders to deliver actionable insights that optimize marketing investments across channels.

Key Responsibilities

• Lead the development and implementation of Media Mix Models to optimize marketing spend across various channels (e.g., TV, digital, radio, print, social, etc.).
• Manage end-to-end analytics projects including problem definition, data acquisition, modeling, validation, and business recommendations.
• Partner with marketing, finance, and business leadership teams to align analytical solutions with strategic business objectives.
• Build and oversee predictive and forecasting models to evaluate future marketing scenarios and guide budget allocation decisions.
• Mentor and guide junior data scientists and analysts by providing technical leadership, code reviews, and best practices in analytics and modeling.
• Present analytical findings, recommendations, and business impact clearly to senior stakeholders and executive leadership.
• Drive deep-dive analyses on campaign performance, customer behavior, and media effectiveness to identify optimization opportunities.
• Ensure accuracy, consistency, and int .