Manager - Copy & Content

Company Description Impresario Handmade Restaurants, part of Impresario Entertainment and Hospitality Pvt. Ltd., is among India’s top food and beverage companies and a pioneer in experiential dining. The organization focuses on understanding how India eats, drinks, and socializes, and creates distinctive dine-out experiences across demographics. With a vision to be India’s premier hospitality management company, Impresario invests in top industry talent and builds sustainable, profitable brands with strong creative concepts. Since its beginnings in 2001 with the flagship Mocha – Coffees & Conversations, the company has grown to manage around 48 restaurants, cafés, and bars across 15 cities. Its portfolio includes well-known brands such as Smoke House Deli, Salt Water Café, Slink & Bardot, Mocha, Prithvi Café, Social, and Flea Bazaar Café.

Role Description The Manager – Copy & Content is a full-time, on-site role based in Mumbai. This role is responsible for developing, writing, and editing compelling copy and content across brand touchpoints, including menus, campaign collaterals, in-store messaging, digital platforms, and internal communications. The manager will collaborate closely with marketing, branding, design, and operations teams to ensure brand voice consistency and storytelling that reflects each restaurant’s unique concept. Day-to-day responsibilities include creating content calendars, drafting press materials, supporting social and digital campaigns, and ensuring timely delivery of high-quality copy for ongoing initiatives and launches. The role also involves monitoring content performance, refining messaging based on feedback and data, and maintaining an organized workflow for multiple brands and projects.

Qualifications

• Strong written communication skills, including Writing and the ability to craft clear, engaging, and brand-aligned copy.
• Experience with Branding, ensuring consistent tone of voice and storytelling across multiple restaurant concepts.
• Ability to create and manage Press Releases and other media-facing content that effectively represent brand narratives.
• Background in Public Relations, with skills in coordinating messaging for campaigns, events, and brand initiatives.
• Familiarity with New Media, including social media and digital platforms, and how content performs across channels.
• Relevant experience in hospitality, F&B, lifestyle, or consumer brands is highly beneficial.
• Strong editorial judgment, attention to detail, and proofreading abilities.
• Ability to work on-site in Mumbai, manage multiple projects simultaneously, and collaborate with cross-functional teams.
• Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field, or equivalent practical experience.