Manager - Content Strategy

Role Overview: We are looking for a Content Strategist to lead content planning and execution across its international markets. This role sits at the intersection of strategy and execution — owning the content roadmap while also shaping creator briefs, performance creative, and e-commerce storytelling across different markets.

Key Responsibilities International Content Strategy - Develop and own the annual and quarterly content strategy for Fast&Up’s international markets.

• Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.
• Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.

Social Media

Content - Own content strategy for Instagram, TikTok, YouTube and other relevant platforms.

• Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats.
• Identify trends, formats, sounds, conversations and cultural moments relevant to each market.
• Ensure content is optimized for engagement, reach and discovery. Creator & Influencer Content - Work closely with the creator/influencer team to develop briefs and content directions.
• Develop creative briefs for different creator cohorts and use cases.
• Identify opportunities to convert creator content into paid media assets.

Performance

Content - Develop strategy for content specifically for Meta, TikTok and other paid platforms.

• Develop creative testing frameworks across hooks, formats, messaging, CTAs and audiences.
• Analyse performance data and feed learnings back into content strategy. E-commerce Content - Work with e-commerce teams to ensure strong product storytelling and consistency across all platforms.
• Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets.
• Ensure brand consistency across D2C and marketplace environments. Team & Agency Management - Manage internal content resources, copywriters, editors and external agencies/creators.
• Build efficient content workflows and approval processes across international markets.
• Brief creative teams and ensure timely delivery of assets.
• Maintain high standards of quality and brand consistency. Market & Competitor Intelligence - Track competitors and emerging brands across international markets.
• Monitor social and cultural trends in the Europe, GCC, South East Asia and other markets.

Work Exp: 5–8 years of experience in content strategy, brand marketing, or social media, ideally with exposure to international/global markets.

Skills

• Strong understanding of social platforms (Instagram, TikTok, YouTube) — their formats, algorithms, and what drives engagement in each.
• Proven experience briefing and directing creators/influencers, with an eye for what makes content authentic vs. branded.
• Familiarity with performance marketing content — understands how creative testing (hooks, formats, CTAs) ties back to paid media results.
• Cultural fluency or working experience across different international markets.
• Excellent written and verbal communication skills; ability to write and evaluate briefs with clarity.
• Experience managing external agencies, freelancers, or a small internal content team.
• Comfortable working with data — can read performance dashboards and translate numbers into content decisions.