Manager - Business Analyst in Marketing Technology Product Management

Manager, Business Analyst, MarTech Product Management Job Description Summary The Manager, Business Analyst is responsible for translating business needs into scalable product and technology solutions that support marketing transformation initiatives. This role collaborates closely with business, product, marketing operations, and technology teams to define requirements, manage product backlogs, and support the agile delivery of digital and analytics capabilities. The role partners with Product Owners and cross-functional stakeholders to ensure solutions align with business objectives, user needs, and enterprise standards while enabling efficient and high-quality product delivery. Job Description Manager, Business Analysis, MarTech Product Management Location – Hyderabad #LI Hybrid Major accountabilities: Gather, analyze, and document business and functional requirements. Partner with Product Owners to define epics, user stories, and acceptance criteria. Maintain product artifacts and functional documentation using Jira and Confluence. Participate in backlog refinement, sprint planning, and prioritization sessions. Analyze business processes to identify gaps, dependencies, risks, and improvement opportunities. Support implementation teams during solution development, QA, testing, and rollout phases. Provide analytical insights on KPIs, reporting, segmentation, and business performance. Collaborate with business and technology stakeholders to ensure effective delivery, governance, compliance, standardization, and act as a proxy Product Owner when needed. Educational Requirement: Bachelor’s degree in business, Technology, Engineering, Analytics, or a related field required or MBA or master’s degree preferred. Minimum Experience: 6+ years of experience in Business Analysis, Product Management, or related roles Experience working in Agile environments and using tools such as Jira and Confluence Strong analytical, communication, and stakeholder management skills Proven experience translating business needs into functional requirements and user stories Exposure to digital marketing, analytics, or MarTech platforms preferred Experience in Pharma, Healthcare, Consumer, or other regulated industries preferred Skills Desired Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Waterfall Model Experience Level Senior Level