Legend Of Toys C Growth Marketing Manager Bengaluru (India)

WHO WE ARE Legend of Toys (LOT) is a full-stack D2C toys brand. We design and manufacture RC cars and drones where each product has a personality, a name and a backstory. We are building a brand from India that competes on identity, not price. Cinematic product worlds. Toys that feel like they belong in a movie. We are growing quick. What we need now is someone who can own our D2C channel end-to-end: drive traffic, convert it, and keep raising the bar on what the website experience looks and feels like. THE ROLE You will own the D2C growth function entirely, paid media, website performance, conversion optimisation, and the numbers that sit behind all of it, reporting directly to the Business Head. You’ll lead a team of two associates today and build it out as the brand scales. You set the strategy, you run the experiments, you own the outcomes. WHAT YOU WILL OWN Paid Marketing - Meta & Google – Own performance marketing on Meta (Facebook/Instagram) and Google end-to-end , strategy, execution, and optimisation – Set and hit ROAS, CAC, and revenue targets; review them weekly with the Business Head – Brief the creative team on ad content with a conversion lens- you know what works and why – Run structured, always-on tests across creatives, audiences, placements, and offers; act quick on what you learn D2C Website - CRO & Merchandising – Own conversion rate optimisation across the LOT website, homepage, PDPs, collections, and checkout – Drive the merchandising strategy: how products are positioned, sequenced, and presented in office – Work with the brand and tech teams to improve site experience based on data, user behaviour, and competitive benchmarks – Own the Shopify backend - builds, updates, and optimisations; you should be comfortable getting your hands dirty in the platform Metrics Ownership – Own the full D2C metrics stack like sessions, conversion rate, AOV, ROAS, CAC, LTV, repeat rate – Define what valuable looks like for each metric and buil