Lead Generation & Email Marketing Expert

Job highlights

• 2 4 years of proven experience in international B2B lead generation and email marketing (IT / software/web industry preferred)
• Preferred Skills
• We are looking for a skilled Lead Generation & Email Marketing Expert with proven experience in international B2B markets to drive new business opportunities and support our sales pipeline. Key Responsibilities

We are looking for a skilled Lead Generation & Email Marketing Expert with proven experience in international B2B markets to drive new business opportunities and support our sales pipeline.

Key Responsibilities

• Generate qualified B2B leads from international markets (US, Europe, Middle East, APAC, etc.) for IT software and web solutions.
• Plan, create, and execute email marketing campaigns targeted at decision-makers (CXOs, IT heads, Procurement, etc.).
• Research and identify potential clients using platforms like LinkedIn Sales Navigator, Apollo, ZoomInfo, and industry databases.
• Build and manage verified contact databases while ensuring GDPR/CAN-SPAM compliance.
• Craft compelling outreach emails with personalized messaging to improve open, reply, and conversion rates.
• Collaborate with the sales team to hand over Marketing Qualified Leads (MQLs) for follow-up.
• Track, analyze, and optimize campaign performance (open rates, CTR, conversion ratio, pipeline contribution).
• Implement A/B testing and automation workflows to improve campaign ROI.
• Stay updated on international market trends and lead generation strategies for IT/software services.

Requirements

• 2 4 years of proven experience in international B2B lead generation and email marketing (IT/software/web industry preferred).
• Strong knowledge of lead-gen tools: LinkedIn Sales Navigator, Apollo, ZoomInfo, Hunter.io, etc.
• Hands-on experience with email marketing tools like Mailchimp, HubSpot, ActiveCampaign, or SendGrid.
• Excellent written communication and persuasive email copywriting skills.
• Familiarity with CRM systems (Zoho, HubSpot, Salesforce, etc.).
• Understanding of global email compliance laws (GDPR, CAN-SPAM, etc.).
• Results-driven mindset with the ability to meet lead generation and conversion targets.

Preferred Skills

• Experience working with IT service companies, SaaS, or digital agencies .
• Knowledge of outbound marketing, cold outreach, and marketing automation.
• Basic understanding of SEO, paid ads, and content-driven lead generation.

What We Offer

• Competitive salary + incentives based on lead conversion.
• Opportunity to work with international clients in multiple geographies.
• A dynamic and growth-focused environment with global exposure.
• Flexible work setup (Remote/Hybrid options available).