Key Account Manager (Q-Commerce, ECommerce)

Position : Key Account Manager ( Q-Commerce, ECommerce) Location: Delhi NCR Region

Industry: FMCG – Food Staples Preferred

Experience Required : 2 to 3 years in channel sales roles across FMCG with regional exposure and at least 1 to 2 years of experience in premium channels.

Reports to: Director

Role Overview: Anugrah is seeking a driven and commercially astute Key Account Manager to lead our premium channel portfolio across Modern Trade, Semi-Modern Trade, eCommerce, and Quick Commerce. This is a critical role that combines strategy, execution, and relationship management to scale our footprint across urban retail and digital grocery platforms.

Key Responsibilities

Channel Strategy & Ownership

• Develop and own the sales strategy, revenue targets, and P&L for:

o eCommerce – Amazon, BigBasket, Flipkart o Quick Commerce (Q-Com) – Zepto, Blinkit, Instamart

• Define differentiated GTM plans, assortment, and pricing strategies for each channel.

Key Account & Relationship Management

• Lead negotiations for listings, JBPs, margins, and promotional calendars with key retail and platform partners.
• Foster strong working relationships with buyers, category managers, and retail ops heads. Team Leadership
• Build and manage a cross-functional team of Key Account Managers, Executives, and Platform Specialists.
• Set up review frameworks, KPIs, and incentive structures to drive performance.

Execution

Excellence

• Oversee retail execution, visibility planning, and digital merchandising.
• Optimize stock planning, platform SLAs, and operational coordination across all premium channels.
• Ensure seamless collaboration with marketing, SCM, and finance for smooth account servicing.

Growth & Market Development

• Identify channel expansion opportunities across new cities, platforms, and premium retail formats.
• Stay on top of channel trends, consumer behavior, and competitive landscape to recommend new initiatives.

Requirements

• 2 to 3 years in channel sales roles across FMCG with regional or national exposure and at least 1 to 2 years of experience in premium channels.
• Strong knowledge of the Delhi NCR retail landscape and existing relationships with major platforms and chains.
• Proven track record of growing business across modern and digital retail ecosystems.
• Excellent negotiation, analytical, and leadership skills.
• Comfortable in a high-ownership, fast-moving environment with a challenger brand mindset.

Remuneration : At par with Industry