Junior Sales Manager

Company Description Express Equipment Rental & Logistics Pvt. Ltd. (EERL) is a leading equipment rental company specializing in crane rental services for industrial and infrastructure projects across India. With a fleet of over 170 equipment and over six decades of industry experience, EERL supports sectors such as cement, steel, power, zinc, refinery, and fertilizers. The fleet includes mobile hydraulic cranes from 30 to 500 tons, crawler cranes from 40 to 750 tons, and more than 100 material handling equipment such as forklifts, reach trucks, manlifts, tow trucks, electric stackers, BOPTs, and trailers. Headquartered in Vadodara, Gujarat, EERL operates from a well-equipped workshop capable of handling breakdowns and maintenance for the entire fleet.

Role Description The Junior Sales Manager is a full-time, hybrid role based in Vadodara. This role involves identifying and qualifying sales leads, supporting senior sales managers in managing client accounts, and promoting equipment rental services to industrial and infrastructure clients. The Junior Sales Manager will prepare and follow up on quotations, assist in contract negotiations, coordinate with operations and logistics teams to ensure timely delivery of equipment, and maintain accurate sales records and reports.

Qualifications

• Strong sales and business development capabilities, including lead generation, client relationship management, and basic negotiation skills.
• Knowledge of industrial equipment or logistics services, with the ability to understand crane and material handling solutions and explain them clearly to clients.
• Solid communication and interpersonal skills, including confident verbal and written communication and professional presentation abilities.
• Proficiency in basic computer applications and CRM or sales tracking tools, with good data entry and reporting skills.
• Ability to work in a hybrid environment from Vadodara, manage time effectively, and coordinate with cross-functional teams.
• Bachelor’s degree in Business, Marketing, Engineering, or a related field is preferred; relevant work experience or internships in sales or industrial services are an advantage.
• Willingness to travel to client locations.

Key Responsibilities

• Identify and develop new business opportunities; sell rental equipment by building client relationships and recommending tailored solutions
• Maintain and grow existing client relationships through ongoing support and proactive outreach (calls, email, WhatsApp)
• Track market trends, competitor activity, and pricing to inform product and pricing strategy
• Prepare RFQ responses, cost sheets, and competitor/order-loss analysis reports
• Develop quarterly sales targets, marketing plans, and budgets with management
• Prepare and submit MHE/Crane offers, negotiate terms, and close orders
• Conduct site visits to assess feasibility (floor conditions, safety, space, racking design) before finalizing offers
• Coordinate with OEMs for spares and new equipment; support tender submissions and reverse auctions
• Manage online marketing efforts (social media, blogs, brochures, email campaigns)
• Respond to all enquiries (web, WhatsApp) within 12 hours using standard templates; maintain client mailing list
• Research and apply for relevant government/private tenders
• Coordinate with operations teams on site follow-ups, client feedback, and issue resolution
• Analyse site-level P&L to identify cost-saving and profit opportunities